The Qatar Football Association (QFA) has launched its marketing campaign to support the national team in the FIFA Arab Cup Qatar 2021.
QFA director of marketing and communications Khalid al-Kuwari and his delegation visited Al Khor Model School, Al Quds Model School, and Joaan Bin Jassim Model School to galvanise support for the national side.
The visits are aimed at communicating with school students and enhance co-operation between the QFA and educational institutions.
The QFA is keen to invite students to attend the national team's matches in the Arab Cup to be hosted in Doha from November 30 until December 18.
"There is no doubt that the activities, events, permanent co-operation between the QFA and schools, and the continuous communication among them comes within the framework of the QFA's vision linked with social responsibility," al-Kuwari said.
"This time, we are reaching out to schools as we have the FIFA Arab Cup to be played here,” he added. “The region's best teams will join Qatar, and we are expecting exciting matches."
Qatar are in Group A, along with Bahrain, Oman, and Iraq.
"During our visits, we explained to the kids how to get their tickets and how to make their way to the match venues,” al-Kuwari said. “We also told them about Fan IDs (Hay'ya Card) that they need to enter the venues."
"The school tours are being conducted on the directives of QFA President HE Sheikh Hamad bin Khalifa bin Ahmed al-Thani. We are spreading our marketing campaigns on social media platforms also," he said.
The QFA team engaged the teachers at the schools they visited and received positive feedback on the national team and the event.
Qatar open their FIFA Arab Cup campaign on November 30 against Bahrain at Al Bayt Stadium.
Qatar then take on Oman on December 3 at Al Thumama Stadium, followed by a match against Iraq on December 6 at Al Bayt Stadium.