VCUarts Qatar, HEC Paris in Qatar join hands for entrepreneurship programme
June 19 2021 10:49 PM
VCUarts Qatar, HEC Paris in Qatar

Virginia Commonwealth University School of the Arts in Qatar (VCUarts Qatar) is partnering with HEC Paris to deliver an entrepreneurship programme for VCUarts Qatar students.
The four-module, interactive Certificate in Entrepreneurship (Creative Arts), which will be delivered via a hybrid online and face-to-face learning model, will be launched on June 23, and enable VCUarts Qatar students to test their business concepts and enhance the viability of their start-up ideas, a press statement notes.
“This initiative follows recent HEC Paris in Qatar research on the entrepreneurial ecosystem of Qatar, which highlighted the advances in local conditions that create potential for Qatar to become a leading entrepreneurial ecosystem,” the statement says.
“Through this programme, we are enhancing this potential, and continuing to assist the realisation of Qatar National Vision,” HEC Paris in Qatar dean Dr Pablo Martin de Holan said. “Entrepreneurship is a central component of economic diversification, and HEC Paris in Qatar will continue to develop and support Qatar's transition to a diverse, knowledge-based, sustainable economy.”
“Conventional thinking sees the art and business worlds as separate, but the reality is far different,” said VCUarts Qatar dean Amir Berbi?. “Creatives seek the skills that complement their art and design skillset, such as collaboration, idea generation, decision-making and business acumen, and can help them make their way in the new economy and support job creation for themselves and others in the community.”
“This partnership with HEC makes that happen,” he added.
The programme is aimed at VCUarts Qatar Masters’ students, year 2 and 3 students who are nascent entrepreneurs interested in understanding how entrepreneurship can be used to create new enterprises and solutions to problems in the creative industries.
The programme, which will feature interactive lectures and exercises, simulations and mentorship, is structured on four modules: Ideation, Enterprise Formulation, Testing & Revision, and Implementation & Iteration.
The programme is directed by HEC Paris in Qatar associate professor Dr Shaheena Janjuha-Jivraj.
A world expert in entrepreneurial leadership, Dr Shaheena advocates the key role the creative sector plays in building the entrepreneurial economy.
“The creative economy industries generate annual revenues of $2.25tn and accounts for 30mn jobs worldwide,” she explained. “Entrepreneurship provides the opportunity to create new enterprises – projects incubated in larger organisations, independently owned commercial businesses and social enterprises.”
“This programme, which will be enhanced by guest speakers and success case studies from the creative sector, is designed for creative arts students who are interested in learning more about the different models of enterprise and the processes involved in creating new ideas and developing this thinking into plans for implementation,” Dr Shaheena added.
Programme participants will be exposed to innovative start-up models, including levers for social change.
They will have the opportunity to understand how to fund, launch and run a start-up and, using the latest thinking in ideation and business simulation tools, will be able to test their business concepts and determine their viability.
Participants will leave the programme with the skills needed to determine market appetite for their start-up concepts, to identify problems and refine solutions to create viable business propositions, as well as an understanding of the financial models and resources required to successfully run a business.
Students wishing to apply for the certificate should contact Junita Patrick at [email protected]

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