'Eat healthy with a chance of winning gold'
Safwa has conducted its latest Golden Leaf Promotion at all Mega Mart outlets around Doha.
Through this promotion, Safwa gave the opportunity to customers to find a golden leaf inside the packaging of their products, from which they would register themselves for a raffle contest.
"Safwa is constantly finding new ways to promote a healthy lifestyle and its locally grown products. Safwa takes its corporate social responsibilities seriously and believes it is vital for companies to invest back into their communities and created a strong bond with their consumers. The purpose of this promotion was to encourage healthy products with an incentive of winning gold and vouchers worth QR2,000 to be used on their online platform," the company said in a press statement.
Safwa gave a "special thanks to the management team of Mega Mart, Pagarani and Chandnani, who made this promotion a reality and for continuously supporting local producers".
Mega Mart "highly encourages any opportunity for local producers to emerge and grow in the market, and it believes that Qatar has the potential to become self-sufficient towards sustainable development as part of its vision for 2030", the statement noted. It was also the first retail store to display Safwa’s products and the promotion was "perfectly aligned" with Mega Mart's goals.
The promotion ran for an entire month across all the outlets, and was a "tremendous success with substantial engagement with the community". Many participants registered and eventually three winners where picked at random.
Fardan Fahad Alfardan was present at Mega Mart, The Centre, to meet with the winners and hand over the awards.
The winners are: 1st place - Jagat Singh Kullar (prize: 8gm of gold); 2nd place - David David (QR2,000 Safwa vouchers); and 3rd place - Elloise Girle (QR1,000 Safwa vouchers).
"Safwa continues to promote a healthy lifestyle and aims to do more promotions with retail stores and the community. Safwa uses innovative agricultural techniques to provide its freshly harvested products, and hopes to expand largely in order to become one of the top local producers of vegetables and greens. Stay safe & healthy," the statement added.