The ‘Think Pink’ flight operated by Qatar Airways on Saturday was exclusively operated by women – from the ground operations, technical and dispatch teams to the flight deck and cabin crew.
Qatar Airways showed its support for Breast Cancer Awareness Month by ‘drawing’ the symbolic pink ribbon in the sky with the flight.
Flight QR9901 took a special route to create the ribbon image above Qatar with its unique flight path being displayed in real-time by popular flight tracking sites. The flight took off from Hamad International Airport at 9am on Saturday and landed back 65 minutes later after completing its special flight.
The unusual flight path attracted the attention of many people who tracked the Qatar Airways flight throughout its duration and tuned in live to watch QR9901 drawing the Breast Cancer Awareness Pink Ribbon in the skies above the Qatar, the airline said in a statement yesterday.
On board the Boeing 787 Dreamliner, one of the most technologically advanced and fuel-efficient aircraft in Qatar Airways’ fleet, female passengers – who were invited as special guests of the airline – received an exclusive ‘Think Pink’ service, including an announcement from the captain, pink-themed food and beverage treats along with Qatar Airways ‘Think Pink’ wristbands and limited-edition pink BRIC's amenity kits.
Qatar Airways Group chief executive HE Akbar al-Baker said: “Qatar Airways is a very strong supporter of Breast Cancer Awareness Month and all the incredibly hard work that goes into research and development to help beat breast cancer. Together, we hope to reach as many people as possible, and help save lives.”
Qatar Airways senior vice-president (Marketing and Corporate Communications) Salam al-Shawa said, “Qatar Airways is committed to supporting the fight against breast cancer. Our efforts and focus on raising awareness among our tens of thousands of employees, passengers as well the wider community reflects Qatar Airways’ dedication towards this cause.”
Qatar Airways senior vice-president (Nationalisation and Special Projects) Nabeela Fakhri added, “Qatar Airways is dedicated to spread awareness of breast cancer. This year, we have planned a range of awareness-raising initiatives to encourage everyone to take all the necessary precautions to ensure their wellbeing. Particularly during the Covid-19 pandemic, we need to ensure that cancer patients’ early detection and screening services should remain a priority."
Flight QR9901 is the latest in a month-long programme organised by the airline in October to raise awareness of breast cancer prevention and control for its thousands of employees worldwide, as well as passengers and the general public.
Earlier this month, Qatar Airways introduced an exclusive ‘Think Pink’ experience for passengers in the sky as well in its lounges, offering custom-designed limited-edition amenity kits and pink-themed special menus on select flights throughout the month of October.
Qatar Airways now operates over 700 weekly flights to more than 100 destinations.