Fifty One East launches new Sony headphones
September 26 2020 11:58 PM
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The WH-1000XM4 headphones deliver Sony’s ‘best-ever’ noise cancelling performance.

Fifty One East and Sony Middle East & Africa have announced the launch of the WH-1000XM4, the fourth generation over-ear wireless noise cancelling headphones in Sony’s award-winning 1000X family, in Qatar. 
“The latest headphones offer all the much-loved technology from the hugely popular WH-1000XM3, with additional intelligent features that allow you to personalise and control your music, improve noise cancellation and adjust ambient sound automatically based on your preferences for a superior sound experience,” a press statement noted.
The new headphones are available at Modern Home on Salwa Road, Fnac at Lagoona Mall and Doha Festival City, Virgin Megastore at Villaggio Mall, Landmark, Doha Festival City, Mall of Qatar and other major retailers around Doha.
“Whether you’re flying long haul or relaxing in a café, the WH-1000XM4 headphones deliver Sony’s best-ever noise cancelling performance, reducing high- and mid-frequency sounds. With two microphones on each earcup, being used for noise cancelling, our Dual Noise Sensor technology captures ambient noise and passes the data to the trusted HD Noise Cancelling Processor QN1. Then a new Bluetooth Audio SoC (System on Chip) senses and adjusts to music and noise at over 700 times per second. Using a new algorithm, the HD Noise Cancelling Processor QN1 applies noise cancelling processing in real time. This allows the user to focus more on the music they love and blur out the chaos of the outside world,” the statement explained.
Using Edge-AI, DSEE ExtremeTM more accurately rebuilds audio lost during digital compression for a full fidelity experience. Edge-AI analyses music in real time and recognises instruments, music genres and individual elements of each song to restore the high range sounds lost in compression for a richer, more complete listening experience. 
360 Reality Audio, a new immersive audio experience, can be enjoyed on the WH-1000XM4 headphones when combined with an Android smartphone/iPhone that has a participating streaming services app installed. Listeners can enjoy a custom immersive musical field that is perfectly optimised for each individual user when using the WH-1000XM4 headphones and the ‘Sony Headphones Connect’ app.
Adaptive Sound Control is a smart function that “senses where you are and what you’re doing then adjusts ambient sound settings for the ideal listening experience”. Over time, Adaptive Sound Control learns to “recognise locations that you frequently visit such as your workplace, gym or favourite café, and tailors sound to suit the situation”. 
New to the WH-1000XM4 is ‘Speak-to-Chat’, an innovative feature that lets one have short conversations without taking the headphones off, making ordering a coffee while listening to music even easier. ‘Quick Attention’ mode is available on the WH-1000XM4 so if one wants to listen to an announcement or say something briefly: “you simply place your right hand over the earcup to decrease the volume instantly and let ambient sound in”.  
The WH-1000XM4 now comes with wearing detection. The headphones detect whether they are being worn and adapts playback accordingly to help save battery power. 
“WH-1000XM4 blends sophisticated styling with an exceptional comfort and light-weight design, you’ll barely notice you’re wearing them. Designed for those who travel frequently, the super-soft, pressure relieving earpads evenly distribute pressure and increase ear/pad contact for a stable fit,” the statement continued.
The WH-1000XM4 can be paired with two Bluetooth devices at the same time. It also supports Google’s helpful new Fast Pair feature that lets one easily locate where s/he left their device by ringing them. 
The latest model includes the same touch panel controls as its predecessor and is optimised for Google Assistant and Amazon Alexa. 
The WH-1000XM4 is available in Qatar in Black and Platinum Silver.



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