Nasser Bin Khaled (NBK) Automobiles, the authorised general distributor of Mercedes-Benz in Qatar, has launched its new cutting-edge virtual showroom, allowing customers to explore Mercedes-Benz and Mercedes-AMG vehicles from the comfort of their homes.
Delivering an experience identical to the actual showroom on Salwa Road, the virtual showroom operates on 360-degree technology that applies for both Mercedes-Benz and Mercedes-AMG adjacent showrooms, and can be accessed on the Mercedes-Benz website: www.mercedes-benz-mena.com.


Virtual Showroom - QR Code

Through the new platform, customers can now explore the showroom to view the cars in an experience that exactly simulates the real one. The showroom highlights a wide range of vehicle specs, where customers can view the details of the interior or exterior by clicking on the icon associated with it.
The platform offers users a live chat with Mercedes-Benz team to get answers in real time. Customers can also take an online appointment, book a test drive, and avail 24H Roadside Contacts.
With its welcome voiceover in both Arabic and English languages, the journey to the fascinating world of Mercedes-Benz captures the latest innovations of the brand and brings them to customers in a new innovative way, NBK Automobiles has said in a statement.
Speaking about the new Mercedes-Benz virtual showroom, Sheikh Faleh bin Nawaf al-Thani, Operations director of the automotive sector at NBK Group, said: “We are strengthening our commitment in line with our customer-centric approach by bringing the showroom experience to customers’ location through a virtual showroom with a digitally-enabled journey. It allows our customers to experience our products with complete confidence, convenience and with zero physical contact. Nasser Bin Khaled Automobiles continues to invest in technology to offer the latest innovative solutions that best meet the needs of our customers. It is part of our ongoing strategy to respond to our community and maintain their safety."
Ihab El Feky, chief operations officer – Auto at NBK Group, added: “The new Mercedes-Benz virtual showroom will create a practical solution for customers to experience an alternative visit to the showroom. This technology will transform the way we service our customers and allow us to meet the needs of our busy clientele 24h/7. Customers will feel the essence of our brand and enjoy several facilities on one single platform.”
Through the virtual showroom, customers can explore a range of Mercedes-Benz and Mercedes-AMG vehicles: the sporty sedans, high-end luxury cars, GT cars and the powerful SUVs. The website is enhanced to accommodate test drive requests, even to customers' homes.
The customer service call centre at Nasser Bin Khaled Automobiles is available to answer enquiries and provide more information.