‘It’s a great opportunity to launch a specific lady’s collection at Doha fair’
February 28 2020 01:20 AM
Alexander Schmiedt.

Vacheron Constantin is currently showcasing their latest collection, Ege?rie, for the very first time globally at the 17th edition of Doha Jewellery & Watches Exhibition (DJWE) until February 29. Egérie is in fact the brand’s first dedicated women’s timepiece collection, designed by women for women.
Gulf Times spoke with Vacheron Constantin’s regional brand director, Alexander Schmiedt at the exhibition and he explains: “Ladies and the female market are very important, very appreciative of luxury, and this is a great opportunity to launch a specific lady’s collection here at the Doha fair.”
Speaking further about DJWE, Schmiedt explains about growth and the focus for this region, saying: “This prestigious exhibition serves as an important occasion to bring and showcase a new collection, which was unveiled globally just six days ago.”
Born from the encounter of two worlds, Haute Horlogerie and Haute Couture, the new Egérie collection weaves the face of watchmaking femininity, according to Vacheron Constantin.  “The new Vacheron Constantin collection is infused with an exquisitely feminine sensibility; a dial featuring a pleated pattern and a diamond ‘halo’ resembling slender braiding and accentuating the feminine shape of the case. Above all, sophistication is in each and every detail, expressed through pleasingly harmonious geometry punctuated by 18 carat gold Arabic numerals, daintily scalloped like lace,” Schmiedt said.
For the whole duration of this exhibition, Vacheron Constantin will be offering customers a unique experience, whereby they will be organising a Strap pop-up bar giving them an opportunity to personalise their Vacheron Constantin watch with a new strap created on the spot in accordance with their personal wishes. Founded in 1755, Vacheron Constantin is the world’s oldest watch Manufacture in continuous production for more than 265 years, faithfully perpetuating a proud heritage of watchmaking excellence and stylistic sophistication through generations of master craftsmen.
At the pinnacle of Haute Horlogerie and understated elegance, the Maison creates timepieces with unique technical and aesthetic signatures, and an extremely high level of finishing touches.“Our heritage allows us to do things that others cannot do because we inspire ourselves from the past and constantly innovate ourselves for the future,” he stressed.
“I think that is something that is very much appealing to the clients in the region because the region here is something which is very driven by innovation, but also strongly rooted in their past and very proud of their heritage,” Schmiedt said.
Vacheron Constantin brings to life unparalleled heritage and a spirit of innovation through its key collections: Patrimony, Traditionnelle, Métiers d’Art, Overseas, Fiftysix and Historiques. It also offers its discerning clientele of connoisseurs the rare opportunity to acquire unique and bespoke timepieces by means of its “Les Cabinotiers“ department.
“And really for the people who understand we are not for everybody, but really for the people we call them the connoisseurs, the people who know more, who have passion, who know what they want, who want to be different, and many people in Qatar are very sophisticated and that is why they like it (Vacheron),” Schmiedt said. He also highlighted their close to 50 years of partnership with the Alfardan family saying that “in a market like Qatar it is important to have a strong local partner who knows the market, who can bring us to relationships, and we have a very long and ongoing relationship with them.”

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