Katara Hospitality, global hotel owner, developer and operator based in Qatar, has announced the launch of a new concept and the "first in the region as part of its commitment towards developing the hotel industry and enrich the tourism experience in Qatar".
Whimsy, located at The Ritz-Carlton, Doha, combines "award-winning international chefs with state-of-the-art 360 projection technology into an epicurean journey that is out of this world", according to a press statement by Katara Hospitality.
"Delight your senses in exquisite creations inspired by a fusion of art and flavours, while letting your imagination soar on an adventure of sight and sound," the statement notes.
Andrew Humphries, acting CEO of Katara Hospitality, said: “Qatar is witnessing unprecedented growth in high-level hospitality projects, thanks to the economic growth that has allowed hotels to increase. Yet, the challenge of providing innovative services comes. Our commitment is to invest in the development of the tourism industry and enhance Qatar’s hospitality sector.
"It is one of the most important aspects of investment, which should be considered as one of the largest sectors contributing to the global GDP. This has made it one of the most important sources of capital bringing economic growth forward.
“Tourism plays a role in increasing the capacity of productive countries and stimulating the movement of industrial production and investment in other sectors. Such tourism initiatives are an integral part of the total investment of any country to maximise the impact of tourism investment on other sectors.”
Whimsy offers a blend of "award-winning global chefs with the latest 360-degree display technology to offer guests a journey of imagination, enabling them to experience innovative dishes inspired by art and flavour, in a space of visual and sound effects".
Whimsy "strives to elevate the lifestyle and transcend the boundaries of dining and entertainment in Qatar, offering everyone the most outstanding experience", the statement points out.
In 2017, Katara Hospitality worked on a comprehensive refurbishment of The Ritz-Carlton, Doha. It strengthened the new design of the 374 guest rooms to reflect the hotel's refined atmosphere and its distinctive hospitality. This large-scale transformation included the modernisation of all guest rooms, the spa and VIP club lounge as a step to redefine the luxury of the city's business centre.
A view of The Ritz-Carlton, Doha
"The famous hotel, owned by Katara Hospitality, is an important landmark and iconic symbol of Qatar," the statement adds. The concept of restaurants in the hotel, including B-Lounge, STK (Steakhouse) and others, has been redeveloped during the renovation phase, and "today the hotel has become the first destination for visitors to Qatar".
The hospitality sector in Qatar is constantly booming, especially after the country has succeeded in attracting the most important international
events. With the tourism sector growing dramatically and the demand for hospitality services increasing across the region, Katara Hospitality said it is working to meet these demands by focusing on the development of its hotels.