Qatar Airways has recently won two 2019 BOC Brilliance Awards for ‘Brilliance in Social Awareness Campaign’ and ‘Internal Communications Team of the Year’ at an official awards ceremony in London.
The airline’s Internal Communications team received the ‘Internal Communications Team of the Year Gold Award’ for its achievements in promoting greater employee engagement across a large and diverse employee base.
This included raising awareness about environmental sustainability, mental health and wellness, donating blood, and promoting sports and healthy lifestyles across the airline as a means of bringing people together.
Qatar Airways Group chief executive HE Akbar al-Baker said, “Qatar Airways prides itself on providing a world-class service to passengers across the world, but it is the dedication and commitment of our staff each and every day which makes this possible.
“Effective and inspiring internal communication plays a huge role in creating an atmosphere of pride and ownership within our airline, and we are delighted that this has been recognised at an international level through the BOC Brilliance Awards. We look forward to continuing to lead in this area and take Qatar Airways to even greater heights on the global stage in the year ahead.”
Head of International Brilliance Awards, Maka Quparadze, said, “We believe that those who enter the BOC Brilliance Awards, and of course those who ultimately win the award, are role models of excellence that inspire all of us to be the best that we can.
“This year it has been a great pleasure to witness the much deserved success of the Internal Communications Team of Qatar Airways, showcasing true examples of outstanding achievement. We are thrilled to see how far this budding team has come. Their work deserves to be celebrated, as it contains lessons for all of us who are curious enough, and ambitious enough to look for them.”
The airline’s Internal Communications Team also received the special honour of ‘Judges Choice Award: Brilliance in Social Awareness Campaign’ for its month-long employee engagement campaign to raise awareness of the autism spectrum disorder (ASD).
As a business that cares about its customers, Qatar Airways identified the particular needs of passengers with ASD. The experience of using airports and flying presents particular challenges for people with the disorder. These challenges can be reduced if airline staff recognise it and are sensitive to the needs of affected customers.
The airline raised awareness among its 50,000 employees and set itself the goal of leading good practice in the Middle East and the wider aviation industry. Over the last three years, Qatar Airways has worked hard both to explain ASD to its team and to reach out to children with ASD to help them develop social skills in a day to day environment.
The judges were impressed with the quality of the programme which included practical training and the active involvement of committed volunteers.
The BOC Brilliance Awards were established to celebrate the most innovative and industry-leading practices and achievements of organisations and businesses across the world. Previous Brilliance Award winners include Al Jazeera Media Network, Liverpool Football Club, O2, Kellogg’s and Virgin Media. The Internal Communication Brilliance Awards support the vital role that the Internal Communications function plays in the success of any organisation.
Qatar Airways was named ‘World’s Best Airline’ by the 2019 World Airline Awards, managed by Skytrax. It was also named ‘Best Airline in the Middle East’, ‘World’s Best Business Class’, and ‘Best Business Class Seat’, in recognition of its ground-breaking Business Class experience, Qsuite. It is the only airline to have been awarded the coveted ‘Skytrax Airline of the Year’ title, recognised as the pinnacle of excellence in the airline industry, five times.
The national carrier currently operates a modern fleet of more than 250 aircraft via its hub, Hamad International Airport (HIA), to more than 160 destinations worldwide.