Hospitality Qatar, the annual global hospitality and Horeca (an abbreviation of the words hotel/restaurant/café) trade show, kicks off its fifth edition Tuesday to welcome visitors from the region and around the world at the Doha Exhibition and Convention Centre.
Organised by IFP Qatar, the event is being held under the patronage of HE the Minister of Commerce and Industry Ali bin Ahmed al-Kuwari and in partnership with the Qatar National Tourism Council (QNTC) for the second consecutive year.
The event, which consists of the exhibition, a CPD (continuing professional development)-certified conference, certified training sessions, specialised live competitions, and B2B (business to business) matchmaking programmes, will provide top hospitality stakeholders, including hoteliers, restauranteurs, café operators, and tourism experts, with a bigger and wider platform to unlock business opportunities in Qatar’s competitive and ever-growing tourism and hospitality sector, and align the capabilities of experienced hospitality professionals with the available opportunities and prospects in the country.
IFP Qatar general manager Haidar Mshaimesh said: “We are excited to open this year’s edition of Hospitality Qatar and welcome the exhibitors and visitors over the next three days as we expand our halls to accommodate several new additions to the show.
“We are looking forward to welcome exhibitors and visitors from the local, regional, and international hospitality markets and explore the country’s offerings and opportunities for business.”
Apart from increasing its space to 100% from previous year, organisers are set to introduce several new initiatives during the event, which include the dedicated exhibition zones.
The “Destination Pavilion” zone is sponsored by Qatar Airways and the “Luxury Tourism” zone will run in association with the Luxury Trade & Marketing Group (LT&MG).
In addition, the event will also offer for the first time a free-of-charge certified training programme for hospitality professionals to promote leading best practices among industry practitioners.
Participants will learn more about customer service-themed “Managing People in Big Events”, time management (“Get Organised for Peak Performance”), and food safety and food hygiene focused on “Making it a Habit”, and “Delivering Unique Experiences in the World of Sports and Entertainment”.
The Hospitality Qatar Conference, a CPD-certified conference, returns with a fresh outlook on major new developments in the industry and offer insightful knowledge of the sector, new strategies and innovations, as well as sessions and discussions on the opportunities and challenges facing the sector.
Some of the themes include “An Overview of Qatar’s Future Tourism Sector Developments”, “Showcasing Qatari Market Opportunities in the Hospitality Sector”, and “Hospitality Requirements Towards FIFA World Cup 2022”.
The fifth edition will witness Hospitality Qatar’s signature events, the Salon Culinaire, organised in partnership with Qatar Culinary Professionals (QCP) and supported by the World Association of Chefs Societies for Africa and Middle East.
Live cooking competitions will once again tease the palates and aesthetic taste of food connoisseurs with mouthwatering signature dishes.
The Qatar Barista Championship, sponsored by Corona, will present the country’s best baristas with their creative versions of classic and elaborate coffee beverages.
The event expects a total of 228 exhibitors and seven international pavilions from 33 participating countries, representing the various aspects of the hospitality industry, such as hotels and facilities, interiors and design, entertainment and leisure, travel and tourism, resorts and outdoor landscape, Horeca technologies and equipment, ecologically-friendly hotels systems and solutions, and food and beverages.
The three-day exhibition is open daily until November 14 from 1pm to 9pm.