Nasser Bin Khaled (NBK) Automobiles, the authorised general distributor of Mercedes-Benz in Qatar, has introduced the new Mercedes-Benz CLA four-door Coupé at the Mercedes-Benz showroom on Salwa Road.
The new Mercedes-Benz CLA Coupé “is not only the most emotional vehicle in its class, but is also highly intelligent: from MBUX Interior Assist, which recognises operational demands from gestures and equips the interior with intelligence, through augmented reality for navigation and understanding indirect voice commands to the Energising Coach that provides individual fitness recommendations, the new CLA offers an array of clever solutions”, a statement notes.
Sheikh Faleh bin Nawaf al-Thani, operations director, automobiles, at NBK Group, said, “We, at NBK Automobiles, are proud to be one of the first dealers to introduce this new car in the region. With the new Mercedes-Benz CLA, we go to the next level with an intelligent interior assistance system for the compact class and a great deal of automotive intelligence. This clearly demonstrates our commitment to be the pioneers in introducing the most modern cars that meets the demands of our customers.”
Ihab El-Feky, chief operations officer, automotive, NBK Group, added, “The new edition of the CLA has been developed further in an intelligent way and is even more emotional and sportier than its predecessor. Coupled with new operating systems, it sets new benchmarks for the entire class. We are confident that our customers will like this car, thanks to its distinctive features, luxury and sporty design as a four-door coupé.”
The new CLA intrigues with its puristic, seductive design and sets new standards in the design DNA of ‘sensual purity’. It impresses with its perfect proportions reflecting the first design sketch: a long, stretched bonnet, a compact greenhouse, a wide track with exposed wheel arches and the typical GT rear end with a strong distinctive ‘Coke-bottle shoulder’. In short – the CLA Coupé “has the potential to become a modern design icon”, the statement points out.
In the interior, all elements are arranged according to the overarching design themes of high tech and youthful avant-garde – be that the steering wheel, the door handle operating module, the centre console or the seats.
The CLA is equipped with the powerful four-cylinder petrol engine (165kW/224hp, 350Nm) with 7G-DCT dual-clutch transmission (combined fuel consumption 5.9-6.4l/100km, combined CO 2 emissions 135-146g/km).
In terms of driving dynamics, too, the new CLA keeps the promise of its design: a wide track and a lower centre of gravity are the two key features that give the CLA the sportiest driving characteristics of all models in the new generation of compacts from Mercedes-Benz.
By recognising movements, Mercedes-Benz User Experience (MBUX) Interior Assist brings added intelligence to the interior. Thanks to innovative technology, MBUX now supports the occupants by making various comfort and MBUX functions even simpler and more intuitive. Interior Assist operates in non-contact mode and functions both in sunlight and in complete darkness.
State-of-the-art of voice control can also be experienced in the CLA. The voice assistance only responds to the commands of the person who last said ‘Hey Mercedes’ to activate the system.
Energising comfort control links various comfort systems in the vehicle. The intelligent recommendations from the Energising Coach in the Energising Package Plus are completely new.
Also, totally new are the wheel-arch spoilers with their fins in the longitudinal direction - they help air to flow around the wheels with minimal losses.
The CLA has the latest driving assistance systems with co-operative driver support, and thus provides the highest level of active safety in this segment with functions adopted from the S-Class. For the first time, the CLA is able to drive semi-autonomously in certain situations. To do this, it keeps a close eye on the traffic situation. Improved camera and radar systems allow it to see up to 500m ahead. The CLA also uses map and navigation data for assistance functions. On board, there are also Active Emergency Stop Assist and intuitively understandable Active Lane Change Assist.
The new CLA also comes with enhanced Active Brake Assist as standard, Active Lane Keeping Assist (standard), Pre-Safe Plus and Multibeam LED headlamps.

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