Bloomberg Media Group Monday entered into a new agreement with the Qatar Financial Centre (QFC) as part of advancing its presence and editorial coverage in the region.
The agreement includes a remote Bloomberg Television studio for live reports at the QFC in Doha, adding the major financial capital to existing remote locations elsewhere in the region.
Starting this month, Simone Foxman of Bloomberg News will report regularly for Bloomberg Television out of the new Doha location. These television reports will be broadcast into Bloomberg Television’s primetime morning show Bloomberg Daybreak: Middle East, which airs Sunday through Thursday.
Bloomberg’s coverage of the region has continued to expand in recent years with the launch of regionally focused editorial platforms in 2016 and regular events.
"We are honoured to be bringing the global business media ingenuity and experience of Bloomberg to Qatar, and we believe the addition of the Bloomberg studio at the QFC further underscores the nation's position as a thriving international media hub," said Yousuf Mohamed al-Jaida, chief executive of the QFC Authority.
Riad Hamade, executive editor for Middle East and North Africa, Bloomberg News, said this agreement will ensure more regular televised news from Qatar and increasing its regional presence meant it can give viewers more content on the news that interests them.
“This agreement is a natural step as we expand our presence across the Middle East’s leading financial centres. Our audiences are increasingly focused on the financial markets in the region and we’ve responded with a larger offering,” said Parry Ravindranathan, president and managing director of Bloomberg Media-International.
Sarah al-Dorani, chief marketing officer, said, this launch marks a significant step towards expanding Qatar’s media industry by supporting the enhanced presence of one of the most respected media companies in the world.
"Bloomberg's presence at the QFC also speaks of the capability of our platform to support the growth of international companies to do business in Qatar and the region," she said.
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