Qatar says ‘Hala’ to first AI TVs with Arabic language support
July 23 2019 12:37 AM
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LG and Jumbo Electronics senior officials at the unveiling of new OLED and NanoCell televisions yest
LG and Jumbo Electronics senior officials at the unveiling of new OLED and NanoCell televisions yesterday in Doha. PICTURES: Jayan Orma

LG Electronics (LG) showcased its latest innovations in television (TV) technology with the launch of its new OLED and NanoCell televisions yesterday in Doha.
“It is with great pride that we are introducing our most advanced televisions to consumers in Qatar,” LG Electronics Gulf president Hongju Jeon said. “As a leading corporate citizen, LG Electronics is playing an active role towards providing solutions that speak to the local communities in which we operate.”
LG’s OLED (models E9 and C9) and NanoCell (SM90 and SM81) televisions can understand requests and commands in different dialects of Arabic, using voice service support.
LG’s ThinQ AI (artificial intelligence) technology is designed to listen, think, answer and evolve, in line with the user’s requests and personal tastes.
“I believe that with our unique ThinQ AI platform, and now the world’s first Arabic-enabled AI televisions, we can create more immersive entertainment experiences for families to enjoy in Qatar,” Jeon explained.
The next-generation intelligent processor deploys a deep learning algorithm, enabling the ThinQ AI to produce better picture and acoustic sound quality, by analysing content and optimising output.
Televisions equipped with LG’s ThinQ AI platform can also sense lighting conditions, automatically adjusting their brightness to enhance screen visibility.
Users can experience unrivalled levels of comfort and ease-of-use by simply speaking to their televisions in the language they often use at home.
They can control their televisions and ask complex questions.
Speaking to Gulf Times, Jumbo Electronics’ vice-chairman and managing director Sajed Jassim Mohamed Sulaiman said that a user can ask his LG television for details such as the name of actors, and the film he or she is watching, among other information.
“The world’s first Arabic-enabled AI televisions from LG will surely change the way people interact with televisions, and being able to do so by simply talking to it in a familiar language makes for one gratifying experience,” he stressed.
Sulaiman noted that LG’s new line-up of televisions are highly competitive in terms of innovation and technology, designed to provide customers with customised solutions and help them enjoy content with greater ease.
“Not only it comes from generic Arabic, but rather it comes from different dialects of Arabic,” Sulaiman said, adding that LG is one of the first ones to have the Arabic complex language interactions.
He noted that these LG models come with support for 15 languages, including English, French, Portuguese, Spanish, and Russian, catering to the different expatriate communities in the country.
Natural Language Processing enables LG’s new televisions to work using voice-activated control in multiple languages.
LG continues to lead in terms of OLED (organic light-emitting diode) production and sales globally.
As part of its strategy for growth in Qatar, the company focuses on providing residents with more bespoke solutions, which enable them to enjoy content with more comfort.
To achieve this, LG introduced its ThinQ AI platform with Second Generation α9 processor into a range of its televisions.
Empowering consumers to live more efficiently, Open Connectivity Foundation enables home appliances and entertainment devices to be controlled directly from the television’s Home Dashboard.
While controlling the television’s own settings from a webOS interface, homeowners can operate an array of electronic gadgets and appliances such as speakers, washing machines, and air purifiers, among others, from their living room.
At the event, LG also gave attendees access to its new line up of televisions, which are now available locally in Qatar.
The LG Electronics Home Entertainment Company is an industry leader in televisions, audio-video systems, monitors, projectors and portable computers.



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