Bose brings Frames collections to patrons in Qatar
July 02 2019 10:58 PM
Alto, which is square and angled.
Alto, which is square and angled

Bose, the international audio brand represented by Fifty One East in Qatar, has announced the availability of Bose Frames — the "revolutionary new wearable lenses" that combine the protection and appearance of premium sunglasses, functionality and performance of wireless headphones and the world’s first audio augmented reality platform frames — along with the Bose Frames Lens Collection, a set of gradient and mirrored lenses that can be easily switched to customise their style, change colours and reduce glare.
Bose Frames and accessories are now available at the Bose store — Lagoona Mall, Fnac- Lagoona Mall and Doha Festival City, Modern Home – Al Maha Center, iSpace – Lagoona Mall and Al Maha Center, Virgin Megastore – Landmark, Villaggio, Doha Festival City, Mall of Qatar and other major retailers across Doha.


Rondo, round and smaller

"Frames look like the world’s most iconic eyewear — but feature the tiniest, thinnest, most lightweight Bose system ever. With a proprietary open-ear design, they take micro-acoustics, voice control and personal audio to an entirely new level, so users can stream music and information, take and make calls, and access virtual assistants from — while keeping playlists, entertainment and conversations private," according to a press statement issued by Fifty One East.
Bose Frames come in two designs — Alto, which is square and angled; and Rondo, round and smaller. Both block up to 99% of UVA/UVB rays, weigh 45gm and come with uniformly tinted lenses — which can be easily popped out and replaced with the first Frames’ accessories.
There’s a Blue Gradient, non-polarised lens for both styles and different polarised options for each — Mirrored Silver for Alto and Mirrored Rose Gold for Rondo.
All versions complement Frames’ modern and minimal accents, including the gold-plated steel hinges and charging pins.
Also, they all offer the same protection, scratch and shatter resistance as the product’s standard lenses.
Bose Frames function like truly wireless headphones — with engineering that crushes the limitations of size-to-performance for personal listening.
For touch and voice control, an ultra-small microphone and multi-function button are embedded on the right temple for power and pairing, Siri and Google Assistant, calls and commands, or to pause and skip songs.
The Bose Connect app provides additional control now, and software updates for new experiences in the future — like Bose AR.
Bose Frames are Bose AR-compatible — the first commercial product embedded with the Bose audio augmented reality platform. 
"Unlike other augmented reality glasses and platforms, Bose AR doesn’t change what you see, integrate an obtrusive camera lens, or require your phone’s camera to superimpose objects in your sightline. Instead, it knows where you are and what you’re facing using a 9-axis head motion sensor and the GPS from your iOS or Android device — and automatically adds a layer of audio through Bose AR apps, connecting that place and time to endless possibilities for travel, learning, entertainment, gaming and more," the statement adds.
Bose AR apps can be found in the Bose Connect app and the iOS App Store.
Bose Frames use a lithium battery that connects to an included pogo-pin cable for charging.

Last updated: July 03 2019 01:12 AM


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