A male model has died in hospital hours after collapsing on a catwalk during Fashion Week in Sao Paulo, according to Brazilian media reports.

Tales Soares, 26, tripped on the catwalk at a fashion show for the Ocksa label, the Folha de S Paulo newspaper reported in its weekend edition.

People watching the presentation initially thought his falling over was part of the show.

Soares - who worked under pseudonym Tales Cotta - was taken to hospital, but doctors were ultimately unable to revive him. The cause of death has not been disclosed.

The organizers of Sao Paulo Fashion Week expressed their condolences to Soares' family.

His agent Faelo Ribeiro from the All Model modeLling agency told the Brazilian newspaper O Globo that Soares had worked hard for his dream of working as a model.

‘He died doing that which he loved the most, and what he had always dreamed of,’ Ribeiro said.

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