Baladna is envisaging exporting milk to adjacent countries soon, a company official disclosed yesterday.
“There will be some announcements in the next two weeks,” said senior marketing director Maher Eldaly.
He was speaking on the sidelines of his presentation at an event organised by the Canadian Business Council Qatar, in collaboration with Qatar Australia New Zealand Business Association.
Canada’s ambassador to Qatar Stefanie McCollum and several other officials were present on the occasion.
“Baladna will come out with several new initiatives in the next two years. We have several programmes for innovative products, mostly in juice and other dairy products,” noted Eldaly.
“We launched Baladna juice last week, and it is available in the market now. The product is available (in bottles of) 1.5 litres, in six flavours.
“We have plans to introduce the product in other sizes very soon,” he explained.
“The environment is a big priority for Baladna. We are working on recycling aspects, but the first priority is self-sufficiency of the food products in Qatar,” Eldaly said. “At present, plastic bottles are the best packaging method available.”
“Plastic is used by many leading organisations, including some major ones. Glass bottles will be expensive and difficult to handle,” he noted. “Moreover, the consumers will have to bear the rising cost accordingly.”
“Our present priority is to provide self-sufficiency for Qatar. We are producing 320 tonnes of milk daily, and we have almost 95% of market share,” Eldaly said.
Currently, Baladna has over 20,000 cows.
The company has also plans for going for an IPO (initial public offering), which will be announced later.
“Our current production of milk is good enough for the country, but if people start using more milk products, we will have to produce more.
“These days people are more health-conscious and want more healthy products. Accordingly, there could be demand for more milk products,” he added.
Eldaly also said that during the month of Ramadan, there will be special prices for Baladna products, as is the practice in Qatar.
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