* Opening marked by debut of all-new 2019 GMC Sierra
* '3S facility' developed by Mannai Trading Company


GMC, in partnership with its exclusive distributor in Qatar, Mannai Trading, opened the doors of its first-ever '3S (sales, service and spare parts) facility' in the country on Monday. 
The retail space, conveniently located in the East Industrial Area, Doha, features the brand’s upgraded design and 2,231sqm of customer environment, including a dedicated Denali corner. The opening also saw the debut of the all-new GMC Sierra. 
As part of a multi-million-dollar investment, GMC’s 'first-of-its-kind' fully integrated '3S facility' will offer customers a complete and premium experience with sales, service and spare parts all under one roof and accommodate up to 26 new models of the brand’s latest premium SUV lineup, according to a press statement.
“GMC is an iconic brand in Qatar, with a long and rich history in the country. We are proud to offer our GMC customers a truly first-class experience that the brand is known for, in addition to premium after-care services,” Mannai Trading Company Group general manager Mohamed Helmy said.


The state-of-the-art GMC facility in Doha, developed by Mannai Trading Company.

“Going a step further, we have also designed a dedicated Denali area -- giving customers of the premium sub-brand of GMC a unique experience when coming to our showroom,” he added.
Celebrating the new showroom were senior executives from General Motors who were present at the opening ceremony, including Alan Batey, president of GM North America and Chevy Global Brand chief; John Roth, president and managing director of GM Middle East and Africa; Chris Karaboyas, senior business planning manager; John Stapleton, CFO of GM North America; and Ofori Agboka, executive director, Human Resources for North America, Africa and Middle East Operations. 


The all-new 2019 Sierra pickup truck unveiled at the event. 

The 'game-changing' all-new 2019 Sierra pickup truck, which will be showcased at the new facility, has been taken to the next level with a complete redesign featuring enhanced exterior design, all-terrain capability and luxurious levels of refinement. Distinguished by bold design and segment-leading technologies, the Denali line up of the next generation Sierra once again redefines the premium pickup, while advancing Denali’s legacy as the pinnacle of GMC design, capability and refinement.
Outside of North America, the Middle East is the only region GMC exports to, cementing the significance of the Arab countries in shaping the heritage of the GMC brand. With a strong foundation of manufacturing trucks since 1902 and now selling in a dozen countries across the world, GMC offers purpose-built vehicles designed and engineered to the highest standard. 
From the all-new compact SUV Terrain to the Sierra HD, GMC trucks and crossovers deliver the company’s signature combination of intuitive technologies and premium execution, with the popular Denali sub-brand representing the pinnacle of GMC design, performance and amenities.