QIC Insured, the retail arm of Qatar Insurance, launched the Safe Driver App during its participation in the International Traffic Safety Conference.
The event was attended by traffic safety experts, a number of ministers, officials, dignitaries, researchers, specialists in transport and traffic safety and many government entities. 
The conference, which addressed a number of topics related to traffic safety, driving behaviour, transport safety and security etc, served as a launch-pad for QIC Insured’s latest offering, the QIC Safe Driver App.
“Working relentlessly towards its corporate social responsibility (CSR) mission for safer roads in Qatar, QIC Insured has been for long engaging in various surveys for developing road safety monitor reports that highlight driving patterns of motorists and key areas for enhancing road safety for all users,” the company said in a statement.
Aligning its efforts further with the second phase of the implementation plan for the National Traffic Safety Strategy (2018-2022), the Safe Driver App from QIC Insured “demonstrates yet another initiative towards incentivising motorists for being responsible drivers and ensuring road safety in Qatar”, the statement notes. 
Developed by OSeven, the Safe Driver App uses world-leading telematics and Artificial Intelligence to assess and rate the driving behaviour of motorists and identify safe drivers. The app records all the nuances of a trip right from the start to the end. 
Applying state-of-the-art Signal Processing and Machine Learning algorithms, all parameters of risky driving behaviour, such as speeding, mobile use while driving, harsh acceleration and harsh braking, are identified and translated into scores on a safe driving scale of 100. 
To incentivise drivers to be responsible while driving, QIC Insured will reward “safe drivers” who maintain a minimum score of 76 out of 100 (throughout the year) by offering a 20% saving upon renewal of their car insurance in the following year. This will be effective over and above the No Claim Bonus awarded to the safe driver.
Available exclusively online, customers can visit qic-insured.com, select the Safe Driver option to download the Safe Driver App from Google Play (for Andriod users) or App Store (for iOS users) and register themselves. 
After purchasing the new comprehensive car insurance, customers have to keep the Safe Driver App running while they drive so that the app can monitor the driving behaviour of the motorist and rate the driver.
Speaking about the rationale behind the latest product innovation, Ahmed Jarboey, senior claims manager at QIC Insured, said: “To enhance our efforts further towards achieving road safety and reducing road accidents and fatalities, we at QIC Insured have been working tirelessly in raising awareness towards inculcating the culture of responsible driving and avoiding road rage in order to ensure safety for all road users in Qatar.
“We deployed the latest technology to encourage our ‘price-conscious customers to drive safely and reap the benefits of the app by incentivising them with a huge saving on their comprehensive car insurance.”




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