Vodafone Qatar has announced a new campaign for its Flex product. ‘Flex like a Boss’ is a new 360-degree campaign showcasing Flex as a tool that keeps consumers in charge, Vodafone Qatar has said in a statement.
“‘Flex like a boss’ is about an attitude, Vodafone puts you in control, you are the boss. The campaign drew inspiration from popular viral social media videos showing people achieving incredible things with ease,” the statement notes.
The campaign will be featured across malls in Qatar and heavily on social media, led by a series of fun digital videos that bring the essence of ‘Flex like a Boss’ to life.
Customers who choose the product get Flex balance. Flex are units that they can use to get data, make local or international calls and send SMSs – depending on their preference.
As part of Vodafone Qatar’s newly launched campaign, ‘Flex Like A Boss’, customers who join Flex 100 as part of their postpaid plan get 2GB data free every month for six months, customers who join Flex 150 get 4GB data free every month for six months and customers who join Flex 200 get 8GB data free every month for six months. This promotion is valid until December 3.
Additional benefits of Flex include the Carry Forward feature, in which unused Flex balance get carried forward automatically for postpaid users and through the recharge of Flex before expiry for prepaid users. Moreover, Flex plans empower customers to take charge of their own bills as they can set up a limit to their monthly plan rental.
The limit allows them to control the maximum amount they can spend once the monthly allowance of flex in their plan finishes.
“Flex like a boss is about an attitude and a commitment that Vodafone will always give customers the full flexibility to be in charge and in control of their spend – use Flex your way,” said Diego Camberos, chief operating officer, Vodafone Qatar.
“The product has been extremely well received by our customers because its flexibility puts them in control, allowing them to use their Flex plans however they want.”

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