Doha Festival City’s (DHFC) 'The Amazing World of Gumball' ended on a high note on Friday, attracting a large number of children with its fun-filled activities and games.
The activation was part of DHFC’s efforts in providing Qatar residents with one-of-its-kind family entertainment during the back-to-school season.
“The most attractive one was throwing the balls (on Gumball characters). Kids usually enjoy active and engaging activities which make them compete,” DHFC's senior marketing manager May Marzooq told Gulf Times
“Colouring was also a big hit among young children.”
Ball-throwing on Gumball characters a popular activity at the mall's activation.
One of the nine customised bikes at Doha Festival City's Unique Bikes Gallery attracts mallgoers.
The offering, which started on September 1 and concluded on Friday at DHFC’s Centre Court (first floor), was organised in partnership with Cartoon Network to provide mallgoers with the chance to interact with on-screen favourites through immersive digital experiences.
Children enjoyed an array of popular games and activations such as dodge ball and blind folded games, photo opportunities with favourite Gumball characters, arts and crafts section and an interactive gaming station. Back-to-school season at DHFC also benefited ‘Festival City Kids Club’ members with exclusive access privileges, free membership sign up and other retail offers.
“We continuously organise something new for the next upcoming season. During the Qatar National Day, children will enjoy a variety of activities inside large-scale obstacle and sports activities with adventure time in collaboration with Cartoon Network,” Marzooq said.
“This is in addition to celebrating the country’s national holiday with mall decorations and traditional entertainment,” she noted.
DHFC’s recently opened Unique Bikes Gallery is also attracting visitors, particularly bikes and car enthusiasts, at the mall’s luxury node corridor. The gallery, open until September 30, is featuring nine unique bikes, alongside grandly embellished 1953 GMC truck and BMW R60, which were customised by members of the Qatar Soul Riders Club.
Two 21-carat gold-plated handmade bikes are the group’s most iconic designs and one won an award at the European Bike Week in Switzerland.