Alfardan Premier Motors Co, the exclusive retailer of Land Rover in Qatar, has announced the arrival of the new Range Rover Velar in its showrooms.
Offering a “combination of luxury, refinement and all terrain capability at levels never before seen in the mid-size luxury SUV segment, Velar’s styling displays an elegant simplicity”, according to a press statement. This “visually reductive” approach to its design is complemented by “pioneering consumer technology and a wide choice of engine and trim options”. 
Rabih Ataya, general manager for Alfardan Premier Motors, said: “We are hugely excited about the arrival of the Range Rover Velar here in our showrooms and believe it will appeal greatly to our discerning customers. It’s not surprising to us that even before it arrived here there was a buzz about Velar, and it’s an excitement that has been backed up by a healthy 
order book.”
Yann Thepaut, regional business manager for Jaguar Land Rover Mena, added: “We are confident that the Range Rover Velar is an automotive proposition that many customers are going to find hard to resist.”
Velar’s designers started with a clean sheet using Jaguar Land Rover’s Lightweight Aluminium Architecture. The result of their efforts is a vehicle which is the standout design in its class, with powerful, taut surfaces and a stunning silhouette further enhanced by its large alloy wheels, particularly the range 
of 22-inch designs. 
Advanced technology in the form of slender LED headlights and flush deployable door handles serve to accentuate Velar’s reductive, sculpted form while contributing to its drag coefficient of 0.32, the lowest of any Land Rover ever produced. 
The reductive theme continues in the interior where the number of switches is kept to an absolute minimum, creating an elegant, clutter-free inner sanctum, the centrepiece of which is the new Touch Pro Duo infotainment system. Featuring two 10-inch high-definition touchscreens integrated seamlessly behind secret-until-lit surfaces, these slim, intuitive displays sit harmoniously within the cabin architecture.  In terms of practicality, the Velar’s luggage compartment volume is an 
impressive 673 litres.
Velar benefits from a sophisticated all-wheel drive system paired with four-corner air suspension and a suite of traction technologies, which combine to deliver world-class all-terrain capability. A choice of petrol engines in four and six-cylinder configurations are mated to a smooth-shifting ZF eight-speed automatic transmission. The engines range from a frugal ingenium 2.0-litre 4-cylinder 250PS turbocharged petrol to a 3.0-litre V6 380PS supercharged petrol powerplant that enables the Velar to reach 100km/h from a standing start in just 
5.7 seconds.   
The Velar and Velar R-Dynamic ranges are available in Standard, S, SE and HSE specifications, while during its initial year of production a First Edition model will be sold in limited numbers. Using only the V6 petrol engine, this model boasts of a wealth of extra features and comes in one of three exclusive colours, which are hand-sprayed at the Jaguar Land Rover Special Vehicle Operations Technical Centre 
in the UK.  
The Velar is available exclusively at Alfardan Premier Motors showrooms across Qatar with prices starting from QR183,900.