The option to personalise network name, a first in the country and the world, is among the latest services and “innovative changes to the rules of mobile” that Vodafone Qatar launched on Wednesday.
Speaking during the event, Vodafone Qatar chief operating officer Mohamed al-Sadah said the telecommunications company invested more than QR1bn in the past two years to develop network infrastructure.
He noted that Vodafone Qatar will continue to invest in the country’s ICT sector, “which will play a key role in realising the Qatar National Vision 2030.”
“In our eight years in Qatar, we have brought better value, better competition, and better service to the market supported by a world-class network infrastructure that we’ve built worth QR1bn. 
“Moreover, we’re providing innovative products and services supported by our award-winning customer care that is recognised for commitment to deliver an exceptional customer service,” al-Sadah said.
Commercial director Diego Camberos explained that the ‘My Network Name’ service makes Vodafone Qatar “the first operator in the world” to allow customers to select the network name of their choice, “so that each number really feels personal.” 
“This innovative new feature is accessible by Vodafone Red customers and is available for free with the exclusive Red VIP plan. The network name service gives you the possibility of setting your name, initials, or word of your choice to appear as your network on your phone in place of Vodafone Qatar,” Camberos said.
Another first in Qatar, the Vodafone Global Data service gives Vodafone Red customers in-plan data to be used in 20 countries where Vodafone is present, Camberos said. 
“For the first time in Qatar and with zero extra charges, Vodafone Red customers can enjoy travel freedom, as the data included in their plans can be used in Qatar, UK, Turkey, Italy, and other countries,” he said.
Camberos said the innovative MyCar Service can track the exact location of a car, at what speeds, and which locations. The device is installed seamlessly under the car hood and is tracked via an easy-to-use mobile application. 
“We believe this service is especially useful to track the trip of children to and from school and to locate the whereabouts of drivers,” he said.
Other services Camberos highlighted during the launch ceremony include Bill Manager, which protects customers with Red and postpaid plans from bill shock from data or roaming usage; the Personal VIP Manager; and Automatic Charity Donations to Qatar Charity, RAF Charity, and Eid Charity.
Camberos also said Vodafone Red plans (Red 250, Red 350, Red Unlimited, and Red VIP) have new features, including two new services – the Vodafone Points and Directory Service 180.
“Vodafone Points rewards customers not only on their spend but on how long they have been a Vodafone customer. This is the first reward approach of its kind in Qatar. Points can be viewed on the MyVodafone app and can be used to pay bills, purchase devices, and more.
“By sending a SMS to 180, customers may retrieve the exact contact info of almost any place in Qatar. The service is available at no charge for all Vodafone customers,” Camberos added.
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