Microsoft Qatar yesterday hosted a ‘First Look’ event to introduce Qatari businesses to Microsoft Dynamics 365.
The event brought together decision-makers from across Qatar to witness the union of customer-relationship management (CRM) and enterprise resource-planning (ERP) technologies that will “accelerate organisations in their journey towards digital transformation, enabling them to engage customers, empower employees, optimise operations, and reinvent products and business models, Microsoft Qatar said in a press statement.
Dynamics 365 gives organisations, regardless of scale, access to advanced artificial intelligence tools and hosts a complete set of ERP tools that boost business productivity for enterprises, equipping departments such as operations, sales, customer service and finance with global scalability and digital intelligence to boost growth, the statement explains.
The applications provide “greater visibility across systems and allow operations to become more connected, and deliver strategic, data-driven insights that enable organisations to transform their business models”.
As economic outlooks remain positive with increased investments, Microsoft Dynamics 365 – the next generation of intelligent business applications in the cloud – will help businesses capitalise on this positive future, the statement notes. It will do so by “unifying traditional capabilities into new purpose-built applications that work together seamlessly” to manage specific business processes across sales, customer service, field service, operations, marketing, project service automation and financial management.
Designed to enable greater productivity, deliver deeper insights and adapt to business needs, Dynamics 365 helps accelerate organisational transformations to meet the changing needs of customers and capture new business opportunities, Microsoft Qatar adds.
“The Dynamics 365 cloud service allows your ERP and CRM functions to grow with your business. So, if you meet a sudden scale-up requirement, you are not held back by traditional software procurement cycles,” said Yehia Nabil, Dynamics Lead, Microsoft Qatar.

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