Qatar Airways (QA) has launched a new partnership with The White Company to provide exclusively-designed sleepwear for First and Business class passengers across the airline’s global network.
The men’s sleeper suit is designed in a charcoal grey marl and the women’s in a contemporary mid-grey. Both are made of 100% cotton to provide the highest level of comfort and both sets come with matching luxury cotton slippers with a faux fur interior sole for extra warmth and comfort.
The premium passenger experience will be further enriched throughout the brands’ three year partnership with the addition of new sleeper suits in a range of fresh colours and styles.
First Class passengers travelling on board QA A380 flights to London, Bangkok, Paris, Sydney, and Guangzhou can enjoy the new luxury sleeper suits exclusively designed for Qatar Airways. The new sleepwear will debut in Business Class in early 2017.
“This partnership with an iconic global brand, known for providing sumptuous style and beautifully designed products, perfectly complements the bespoke premium experience created on board for our travellers,” said Rossen Dimitrov, senior vice president of customer experience at Qatar Airways.
The White Company is known globally for its stylish home wear, designer-quality white linens, home accessories and clothing and nightwear.
“We are delighted to partner with Qatar Airways on our first foray into airline sleepwear. We are proud of our commitment to supply our customers with the highest quality products and saw in Qatar Airways a shared value,” The White Company founder Chrissie Rucker said.
Qatar Airways recently launched new designer amenity kits from BRICS featuring products from Italy’s Castello Monte Vibiano Vecchio, the environmentally friendly olive oil company, including lip balm, hydrating facial mist and City Cream anti-ageing moisturiser in Business Class, with the added Night recovery cream for First Class kits.
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