The Josoor Institute has announced that it is launching a new set of training and development programmes.
The new programmes, which will be delivered in partnership with Leaders, a global event, publishing and consultancy business in sports, will focus on strategic management and advanced leadership.
The new offerings will enable delegates to combine best practice from the global world of sports with business insight and academic rigour, according to a press statement.
Josoor Institute is a centre of excellence for the sports and events industries, inspired and developed by the Supreme Committee for Delivery & Legacy.
The training and development programmes include five sets of offerings that will run from September until December. These include the Advance Leadership Programme, targeted at senior executives and the Professional Development Workshops and the Masterclass, which are open to professionals in the sports and events industries.
The new programmes also include Executive Networking sessions targeted at senior leaders in the sports and events industries, in addition to Outreach sessions dedicated to university students.
The programmes will focus on leadership, sports and events marketing, commercial best practice and venue and stadium management, among others. Delegates can register for more than one type of programme of the same theme to gain deeper knowledge and understanding of the presented topics.
The newly introduced programmes offer flexible learning and development opportunities and will be delivered by renowned industry experts, including Simon Bazalgette, Group CEO of The Jockey Club, the largest commercial group in British horseracing and the UK’s second highest spectator sport; Jonathan Ford, chief executive, Football Association of Wales, a founding member of both FIFA and UEFA and key member of the International Football Association Board that decides upon the rules of the game globally; and Simon Crouch, COO of TEAM Marketing, UEFA’s record marketing company.
Also speaking at the workshops are Benjamin Morel, managing director and senior vice-president (EMEA) at the National Basketball Association (NBA); and Damien Comolli, sporting director with extensive scouting experience across Europe.
Mushtaq al-Waeli, executive director (acting) of Josoor Institute, said: “The launch of the new training and development programmes comes in line with our efforts of growing and developing the industry’s human capital that will enable the Mena region to become a top-choice destination for sports and mega events.”
The first workshop of the Advanced Leadership Programme focuses on developing leadership and management capabilities for sports business leaders in the Mena region.
The September Professional Development Workshop, titled “Strategic Management for Sport Organisations”, will equip delegates with the means of leading project teams and analysing markets to develop strategy and implementation plans. The workshop will run from September 26 to 28.
The first session of the Masterclass is due to take place on September 27 and will focus on how to develop an organisational purpose and effectively implement a strategy.
Meanwhile, the Executive Networking session on “Leading Sports and Events Organisations” will take place on September 26 and the Outreach session titled “Leadership Lessons from Sport” is due to be held on September 28.

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