Ooredoo has announced a group strategic agreement with digital consumer technology company Mobimedia International to launch a full suite of mobile consumer services across its footprint in the Middle East, North Africa, and Southeast Asia.
The agreement follows the two companies’ successful collaboration in launching the mJams music streaming app in Myanmar earlier this year.
Ooredoo said it anticipates strong demand for the mJams app in other markets, particularly given the rich content library available and tailored to a wide range of tastes.
The mJams app provides a convenient and high-quality way for customers to enjoy the latest local and international music directly from their handset. With just a smartphone, customers can access any song from mJams’ library of music and playlists. By deploying the service over Ooredoo’s world-class mobile data networks, the mJams app delivers “an incredible listening experience.”
With real time data aggregation, mJams’ content is constantly optimised to reflect the trends and tastes of its users, creating a nationwide database of the most popular music, Ooredoo said.
Waleed al-Sayed, deputy CEO, Ooredoo Group, said: “We are constantly looking for ways to enhance our digital customer experience and this partnership with Mobimedia International will add a wide range of consumer services and apps to our portfolio.
"The mJams music streaming app generated a fantastic response in Myanmar when we launched it earlier this year because it is designed to bring an incredible range of music and amazing listening experience to customers in emerging markets. We anticipate similarly positive responses to some of the other upcoming services.”
David van Herwaarde, CEO, Mobimedia International, said: “We are proud to be working with Ooredoo in Myanmar. Having launched mJams in April, we look forward to continuing our work together as we grow the presence of our services in the Middle East and North Africa. Ooredoo’s superior networks and excellent customer experience ensures that innovative applications receive the support they need to thrive.”
Mobimedia International has music content agreements with some of the biggest providers in the world, including Universal Music, Sony Music, Warner Music Group, as well as a fast-growing list of local content labels.
mJams is Asia’s fastest-growing music streaming application, and the collaboration with Ooredoo provides an important opportunity for Mobimedia International to expand the reach of its services into fast-growing Middle Eastern markets.
In addition to strategic launches of the mJams service, other Mobimedia International products in the roll-out pipeline include other highly-successful video on demand services, social and chat apps, a mobile game platform, e-Commerce and loyalty apps, as well as its managed storefront and app store solutions.