Qatar Airways has been named the official airline sponsor of the International Indian Film Academy (IIFA) celebrations.
The 17th edition of the awards, which honour excellence in Indian cinema across a global stage, will take place in Madrid, Spain, from June 23.
To celebrate the sponsorship, Qatar Airways is offering an exclusive promotion for those travelling to Madrid to attend IIFA 2016. Special promotional discounts will be offered on flights booked before June 26 for a travel period until July 6, the airline has said in a statement.
Passengers can benefit from this special discount by making their booking through qatarairways.com/iifa2016-es and by entering the promotional code, “MADIIFA16”.
Qatar Airways senior vice-president (Europe) Jonathan Harding said: “We are delighted to be partnering with IIFA to promote this event around the world, to every destination we serve. This partnership truly reflects our core brand value of ‘Going Places Together’."
Qatar Airways’ global network of more than 150 destinations, spanning six continents, puts Madrid and IIFA “within easy reach for film fans and travellers from around the globe,” the airline stressed.
The awards ceremony will be attended by Indian and international movie legends, notable guests and dignitaries from across India as well as the world's media.
Together, Madrid and IIFA 2016 are getting ready to present guests with a combination of India and Spain - two of the world’s most richly diverse countries and cultures.
Popular Bollywood stars Farhan Akhtar and Shahid Kapoor will host the IIFA awards this year and the event will also feature performances from leading stars Salman Khan, Hrithik Roshan, Priyanka Chopra, Deepika Padukone, Sonakshi Sinha and Tiger Shroff.
Qatar Airways connects 13 destinations in India to Madrid via Doha and also offers connecting flights from countries with large Indian communities such as the UAE, Oman, Bahrain, Saudi Arabia, Kuwait, Singapore, Malaysia, the US, UK, Canada, South Africa and Australia.
Passengers travelling to Madrid can enjoy a “quick and convenient” transfer at Hamad International Airport in Doha.
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