The winners of Ooredoo’s global advertising campaign with Paris Saint-Germain (PSG), “Fans Do Wonders”, recently met the team’s players in Qatar and enjoyed the friendly match between Inter Milan and PSG.
The winners, who are from Qatar, Algeria, Tunisia, Palestine, Oman, Kuwait, the Maldives and Indonesia, got the chance to watch the match and attend a training session with the players in Doha’s Aspire Zone.
“The ‘Fans Do Wonders’ campaign was a major success for Ooredoo Group with more than 13mn YouTube views– a record-breaking interaction for the company,” Ooredoo said in a press statement yesterday.
The campaign featured five of Paris Saint-Germain’s most recognisable players – forward Zlatan Ibrahimovic, defenders Thiago Silva and David Luiz, and midfielders Blaise Matuidi and Lucas Moura – and invited young people to get involved by sending messages directly to the players via a dedicated site www.fansdowonders.com, or via Twitter, with the hashtag #fansdowonders from April to June.
Over 8,000 messages were sent during the campaign and 15 winners, who composed the best messages during the competition, had their messages displayed at the PSG stadium on the team’s LED banners during matches.
Sheikh Saud bin Nasser al-Thani, Group CEO of Ooredoo, said: “To see the success of this campaign is truly inspiring. I hope the winners had a great time in Qatar and congratulate Paris Saint-Germain on their victory against Inter Milan.”
Nasser al-Khelaïfi, PSG president, noted: “We have set the goal for Paris Saint-Germain to become one of the top global sports brands. Our partners are aligned with us on this aim and we are proud to work hand-in-hand to achieve this shared ambition.”
Alongside its YouTube success, Ooredoo received more than a million visits to the dedicated website, 126,000 new fans on the group Facebook page and 24,000 mentions on Twitter, according to the statement. Ooredoo began its partnership with PSG in September 2013, working together to develop youth and community support across Ooredoo’s footprint in the Middle East, North Africa and Southeast Asia.
Ooredoo Qatar, which was a sponsor of the PSG versus Inter Milan friendly, also enabled a host of children from across Qatar to attend a training session with the team’s top coaches and players.
The event allowed children aged 10-12 years to take part in a training session and enjoy other activities such as face painting, table football, photographs with players and more.
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