More than 700 attend GMC off road festival
December 15 2014 12:07 AM
GMC vehicles at the event.
GMC vehicles at the event.

More than 700 people attended Mannai Auto Group’s GMC Off Road Festival, which was held

The family extravaganza featured professional guides taking GMC owners across the desert to a special camp site set up to host vehicle performance showcases. The instructors also showed car owners how to get the most out of their
off-road-capable vehicles.

The guests included GMC owners of various nationalities, who attended the event with their families. The convoy took them across Qatar’s sand dunes while specialist stunt performers pushed the flagship GMC Sierra and Yukon in entertaining shows held at special intervals during the event. Both models effortlessly climbed the dunes, demonstrating superior power and handling

Mohamed Helmy, Group general manager at Mannai Auto, said: “The Off Road Festival was in many ways an early celebration of Qatar’s National Day and represents our collective pride, along with our customers, of being part of this great community. It was also exciting for families and friends who made the most of the great weather Qatar is currently enjoying. We have to thank the GMC owners’ clubs in Qatar who contributed significantly to making this event a great success, especially the Sierra Club, which came out with unbridled enthusiasm and was keen to challenge their own excellent skills alongside our specialised drivers.”

General Motors Middle East also tagged along on this escape into Doha’s less explored city outskirts, represented by Jeroen Barwegen, regional sales and marketing director for GMC, and Ahmed Soudodi, regional brand manager, GMC.

The camp site, equipped with Bedouin-style tents, hosted car owners and their families between desert runs, with entertainment and play areas for children as well as food and refreshments for the whole family. The activities also included henna, face-painting, camel rides, bouncy castles and photo walls.

Professional guides led the guests over a multi-stage course where, in addition to all the scheduled stunts and performances on site, GMC’s Sierra, Yukon, Acadia and Terrain were available for test drives.

Customers were also able to speak to specialists at a Mannai Auto Group accessories station on site to consider custom options for their vehicles. A GMC Sierra with special accessories for desert adventures was also on display to show customers how they can customise
their GMC.

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