Volkswagen Middle East has announced recommended retail prices for Volkswagen genuine parts and accessories across the GCC. The recommended retail prices for the brand are defined on a regional level in order to maintain consistently fair prices and high value for money across all GCC dealerships.
Managing Director of Volkswagen Middle East Thomas Milz said: “Volkswagen customers can be sure that our dealers do not include any ‘hidden costs’ at the point of service and that all Volkswagen parts are not only at the same price level across the region, but also competitive within the market. Our certified dealers are at liberty to give discounts, at their own discretion, but they are not recommended to elevate costs which is of great benefit to our customers. “Volkswagen Middle East is a pioneer in this area as many other manufacturers are yet to adopt this offering. One of our ongoing focus is our commitment to service excellence, and offering our customers the recommended retail price for our genuine Volkswagen parts and accessories, is another way for us to achieve this. It is one of our key responsibilities to be transparent with our customers and to continue to build a relationship of trust.”
General Manager of Volkwagen Qatar Kevin Hughes said, “Providing our customers with the recommended retail prices allow us to maintain a level of transparency and trust that is vital between an automotive dealer and their customers. A car is one of the most important purchases a person can make and the level of service and quality of parts used throughout the lifespan of the vehicle is integral to the safety of all road users.”