The new academic year is all set to begin in the country Wednesday, marking the return of more than 307,000 students to school after the summer holidays.

The Traffic Department has stressed its readiness to deal with the expected traffic rush in the country in view of the start of the new school year this week.

Schools reopened for the new academic year and government organisations resumed their schedule after Eid al-Adha holidays, resulting in moderate to heavy traffic in some areas of the city.

The ‘Back to School’ campaign, taking place at Dar Al Salam Mall and Gulf Mall until September 24, has been attracting many young visitors to take part in various activities it offers.