Fifty One East, in collaboration with L’Oreal Academie Qatar, organised a special L’Oreal Professionnel Paris Masterclass on June 21, led by Nicolas Hallak and in the presence of Pascal Amseyan, regional education manager, and Elie Saide..

Fifty One East and Sony have announced the latter’s newest addition to the LinkBuds series: LinkBuds S.

Fifty One East has hosted a glamorous two-day trunk show featuring exclusive pieces from Marmar Halim’s evening and bridal collections.

Brands at the Fifty One East pavilion saw a huge response from visitors at the Doha Jewellery & Watches Exhibition, which concluded Saturday.

CHANEL, with its latest and exotic collections, is a major stopover for watches, jewellery and perfume lovers and collectors at the Doha Jewellery and Watches Exhibition 2022 taking place at the Doha Exhibition and Convention Centre.

Fifty One East, Qatar’s 'favourite department store', is displaying some of the latest as well as exotic and immaculate collections from leading global brands at its pavilion in the ongoing Doha Jewellery and Watches Exhibition (DJWE) 2022 at Doha Exhibition and Convention Centre

Fifty One East has launched an exclusive Jalabiyas and Kaftans exhibition that showcases the latest creations of local and regional design houses.

Fifty One East recently celebrated in an exclusive event the launch of Cork by Padel Club, the Portuguese manufacturer of high-performance rackets and padel accessories, in Qatar.

Bose, the international audio brand represented by Fifty One East in Qatar, has announced the availability of Bose Frames

Fifty One East, Qatar’s leading department store, has introduced several new and renowned brands to Qatar at the 16th Doha Jewellery and Watches Exhibition being held at the Doha Exhibition and Convention Centre until February 25.

Qatar is emerging as a hub for fashion, attracting many internationally-renowned designers who want to showcase their collections at several exhibitions and shows in Doha.

Leading international toy store JouéClub opened its first store in the Gulf at Fifty One East, Lagoona Mall. The opening was held under the patronage and attendance of Qatar Chamber chairman Sheikh Khalifa bin Jassim bin Mohamed al-Thani.