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| SDC volunteers at a Kafu event |
First launched in 1999, Kafu has been revamped by SDC to reflect a more personal and interactive approach.
The life-size building wraps across the city feature Qatari volunteers wrapping up their day of volunteering, and posing the question, “What did you do today?”, prompting readers to reflect on their own day and what they have done to give back to their community.
Explaining that the Arabic word, ‘Kafu,’ means ‘well done,’ SDC’s marketing and public relations manager Manar al-Dossari said the campaign is meant to encourage individuals and organisations to engage in volunteer activity and make valuable contributions to society.
A 3-month-long awareness campaign, Kafu involves a variety of events and activities for individuals to share their experiences and network with fellow volunteers, as well as organisations on the lookout for enthusiastic volunteers.
One of the main components is setting a trend of leadership by example. SDC’s target audience for the campaign consists of students, researchers and individuals who are able to set examples for their peers when they volunteer their time and expertise to improve society.
“For a rapidly developing country like Qatar, volunteers play a key role in taking the nation to greater heights and creating a better Qatar for themselves and others,” she said.
