Increased awareness about the benefits of clean air has helped create a trend in the air purifier market, according to industry experts.
“Air purifiers are providing consumers with peace of mind and the assurance that the air they breathe indoors is free from harmful pollutants,” said T R Ganesh, the general manager of Blueair Middle East.
In a ceremony yesterday at the Holiday Inn, Digital Innovations launched in Qatar the Blueair, a Swedish brand, for home and professional use. Blueair’s technologically-advanced air purifiers are smart home and IoT (Internet of Things) compatible.
During the event, Blueair also revealed its free Blueair Friend App for Android and iOS, which monitors indoor and outdoor air quality and enables users to remotely control their air purifier.
Digital Innovations vice chairman and managing director Sajed Jassim Mohamed Sulaiman said: “We are extremely happy to be able to play a part in bringing health and well-being to the people of Qatar in their homes and offices by bringing a brand that has helped millions of people around the world to feel the benefits of breathing cleaner air.”
According to the World Health Organisation, air pollution is the single biggest environmental threat to human health with indoor air being up to five times more polluted than outdoor air.
Blueair addresses this issue with its latest range of models like the ‘Classic’, which was awarded ‘best in test’ for highest capacity and performance.
Products are connected and can be voice-controlled by Amazon’s ‘Alexa’ or remotely by the free Blueair Friend App.
Internationally-acclaimed Swedish designers Claesson Koivisto Rune are behind the award-winning Blueair ‘Sense+’ family.
With an eye-catching colour palette, the Sense+ is perfect for the design conscious.
Sense+ is Wi-Fi connected and can be remotely controlled by the free Blueair Friend App or by Amazon’s ‘Alexa’. Blueair’s ‘Pro’ range provides professional air purification for homes and offices, as well as public spaces such as hotels, cafes, gyms, kindergarten, nurseries, polyclinics, and hospitals. Blueair air purifiers come with a one-year warranty.
Blueair range of advanced air purifiers is available across all Jumbo Electronics showrooms, Spark Lifestyle Electronics, and leading hypermarkets and dealers.


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