SAIC Motor and Auto Class Cars have announced the return of the MG brand to Qatar after signing a new partnership agreement.
According to the new partnership, Auto Class Cars, a subsidiary of Nasser Bin Khaled (NBK) Holding, will be the authorised distributor of MG, adding more brands from international car manufacturer SAIC Motor’s portfolio.
The new partnership between SAIC Motor and Auto Class Cars confirms that MG is returning to Qatar with a refreshed new lineup of models aimed at meeting the demands of today’s modern motorists, according to a press statement.
Auto Class Cars will introduce the new model lineup of sedans and SUVs that will go on sale in a “state-of-the-art” showroom strategically located on Salwa Road that will also provide an array of services for new and existing customers of the rejuvenated MG brand.
MG is a British-born car maker established in 1924 and renowned globally for its historic models, awards and achievements. The brand recently launched two new models in the Middle East, the MG RX5 and MG ZS, and is set to add further models to the lineup later this year. MG is benefiting from heavy investment from its parent company, SAIC Motor, which was listed in the 2017 Forbes Fortune 500 list for the 13th consecutive year, ranking No 41 overall and seventh among all global automakers – its highest ever ranking.
Sheikh Faleh bin Nawaf al-Thani, Automotive Operations director - NBK Holding, said: “We are proud to bring MG back to Qatar, which will add value to the Qatari automotive market. MG’s long heritage perfectly fits NBK’s long legacy.”
Tom Lee, managing director for the Middle East, said: “NBK Holding and Auto Class are the natural choice for us as a retail partner in Qatar; the automotive knowledge they possess, and quality and efficiency of their service and they offer, is unrivalled. We are experiencing positive growth globally, and want to project that in the Middle East as it’s a very important market for MG. Together with Auto Class, we are dedicated to delivering the highest levels of customer satisfaction through our innovative product range and customer experience.”
Ihab El Feky, Automotive director – NBK Holding, added: “Auto Class will be the perfect partner of MG to take this brand into the next level. The Auto Class showroom on Salwa Road will be ready to welcome all customers and car enthusiasts by the end of April to offer them a wide range of cars that meet their needs and requirements.”
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