Qatar Development Bank, in collaboration with Strategyzer, has recently conducted a specially-designed course titled ‘Business Modelling and Value Proposition Design’ for low-medium startups and entrepreneurs supported by QDB. 
The course was aimed at providing participants a platform to learn and develop “invincible” business models by working through case studies, visually engaging examples, and hands-on exercises. 
The four-day training session was attended by 27 entrepreneurs and covered various topics like the business model ‘Canvas’, identifying customer jobs, prototyping business models, pitching business models, talking to your customers, testing business models, where your business model lives, and re-inventing business models. QDB CEO Abdulaziz bin Nasser al-Khalifa said: “The training session is a result of QDB’s efforts to develop and empower entrepreneurs and innovators to contribute to the diversification of the Qatari economy by providing the necessary education and training to develop the entrepreneurs and the successful small and medium enterprises that are able to compete in local and global markets. 
“Our strategy is to stimulate this vibrant, robust, and diversified private sector in order to build a knowledge-based integrated economy and contribute in achieving self-sufficiency, in line with QNV 2030.”
The course was delivered by Strategyzer, the originators of the business model ‘Canvas’ used by startups worldwide for developing innovative ideas into practical business models. Strategyzer is a software company specialising in tools and content for strategic management and innovation.
The course was led by Ton Van Der Linden as key instructor. Van Der Linden is a business model expert with over 25 years of experience in strategy, marketing, and business development. 
He holds a Master of Business Marketing degree from TU/e (merged with TIAS). He is an expert in growing businesses in a responsible manner by applying business tools, like the business model Canvas, design thinking, and agile marketing.
After the successful conduct of a similar training during the Global Entrepreneurship Week (GEW) last year, QDB was encouraged to again organise the course this year for the benefit of low-medium entrepreneurs and startups. Like the previous year, the latest course drew attention and appreciation from all the participants. Through the ‘Business Modeling and Value Proposition Design’ course, QDB has empowered attendees with the skill set and tools needed to nurture their entrepreneurship-focus.


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