LG Electronics (LG), a global leader and technology innovator in consumer electronics, has had the grand opening of its premium brand showrooms in Mall of Qatar and on Airport Road.
The new LG store located in Mall of Qatar and the newly renovated showroom on Airport Road opened their doors to the public on March 22.
Located on the first floor, shop No 006, in Mall of Qatar, and spread across 310sq m, while the other showroom located on the Old Airport Road has been renovated as per the latest LG Premium Brand shop guidelines.
Both these new premium LG showrooms serve as a one-stop destination for customers, housing an expansive line-up of LG’s latest and innovative consumer products. Conceptualised with an intuitive layout, the new premium brand showrooms are specifically designed to showcase LG’s cutting-edge technology from across different business units including home appliances, home entertainment, mobile communications, IT and residential AC, providing a fully immersive hands-on experience. A complete portfolio of LG’s premium range of products is showcased within dedicated areas in the showroom.
Speaking at both grand openings, Yong Geun Choi, president, LG Electronics, Gulf, said, “Consumer satisfaction is key for us at LG Electronics, and our premium brand showrooms are an embodiment of our commitment to our customers in Qatar. This is further testament to our commitment to give every customer a holistic experience into our complete line-up. This milestone would not have been possible without having a long-term trustworthy partner like Video Home & Electronic Centre — Jumbo Electronics.”
The premium products that will be available soon at the premium brand shops include new LG Signature products that were unveiled in CES 2017 at Las Vegas. LG Electronics won more than 90 awards at CES 2017, leading the way with the coveted, official Engadget CES Best of the Best Awards, for LG’s new Signature W7 OLED 4K TV complemented by a variety of best-of-show honours for the LG Signature TwinWash washing machine. W7 and TwinWash also won top accolades from publications all over the world.
The awards included Engadget Best of CES: Best TV Product, Expert Reviews CES Top Picks: Best TV, TechRadar’s 2017 CES Awards: Best in Show, The Verge: Best TV, Better Homes and Gardens CES Editors’ Choice 2017 Innovation Awards, Consumer Technology Association 2017 CES Innovation Awards: Home Appliances and many more. Sajed Jassim Mohamed Sulaiman, vice chairman and managing director, Video Home & Electronic Centre-Jumbo Electronics said, “The opening of these two premium showrooms from LG is yet another indication of the robust retail sector Qatar has to offer. As LG expands, we will continue to ensure LG’s premium products are accessible and enjoyed by the avid Qatari consumer, and we look forward to the next chapter for the brand in Qatar.”
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