The road safety campaign #MakeItClickQatar, organised by ConocoPhillips in collaboration with BMW Qatar, has influenced about 800,000 people on Instagram alone. It has reached over 1mn people on Instagram and received over 2.2mn impressions in addition to 255,561 interactions.
With over 1,000 posts submitted on Instagram, the hashtag has garnered a rising number of followers and continues to trend both online and offline.  
Five radio jingles, composed and produced by over 15 internationally renowned artists as a friendly reminder for motorists to buckle up, received over 180,000 views since their release online. ConocoPhillips marked the successful culmination of the campaign during a ceremony at the Alfardan Automobiles showroom recently. The event was attended by Todd Creeger, president of ConocoPhillips; Ihab Allam, general manager of Alfardan Automobiles, BMW importer in Qatar, and other guests.
The community-driven campaign was aimed at raising awareness on road safety to counteract the rising incidence of traffic accidents. By channelising the use of both traditional and social media platforms, #MakeItClickQatar reached out to a broad demographic of residents, to positively reinforce the use of seatbelts and usher a long-term behavioural change among motorists in the country.
At the ceremony, Rona Salazar was announced as the winner of a brand new BMW 3 Series as part of the campaign’s Instagram movement that invited users to share a photograph or video selfie of them wearing seatbelts in a parked vehicle on the @MakeItClickQatar account, with the hashtag #MakeItClickQatar.
She was one of the five shortlisted candidates, randomly selected through a draw in early January. Launched nationwide in December, 2016, the Make it Click Qatar campaign came to a close with the year-end.

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