Prominent Qatari citizen Jassim Ibrahim Qassim Fakhroo (pictured) is the new CEO of the International Public Relations Association (IPRA) GCC branch, the organisation announced yesterday.
“Fakhroo’s appointment is meant to enhance efforts aimed at developing the public relations industry in Qatar and the whole region,” it was explained in a statement.
Fakhroo’s appointment is a result of the successful hosting of the Golden World Awards for Excellence in Doha. He had arranged and supervised the event in his capacity as board member and representative of West Asia in the IPRA.
Fakhroo was the first Qatari to join the IPRA, headquartered in London, in 1995. He has played a major role in establishing the Qatar branch, and served as the vice-president of the GCC Branch from 2005-2015. 
He was nominated for membership of the IPRA in London for the period 2015-2016, and elected representative of Asia on the IPRA Board.


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