As chief executive officer of Caterpillar Inc, Douglas Oberhelman once pushed the company, like one of its trademark yellow-and-black bulldozers, to plough forward into world markets - no matter the obstacles.
Oberhelman saw the growing middle class in China, India and Brazil demanded a better quality of life that included new roads, hospitals and airports. Caterpillar poured almost $20bn into research and development, capital spending and deals over a couple of years. In 2012, he announced an audacious goal: Boosting sales more than 50% to as much as $100bn in 2015.
His investments turned out to be ill-timed. Emerging markets slowed, and Caterpillar’s revenue over the last three years fell to less than half his target. On October 17, the Peoria, Illinois-based company, a bellwether for US manufacturing, said Oberhelman was stepping down as CEO. His successor will have to negotiate both a sluggish market and more vigorous foreign competition.
Analysts said Oberhelman had fallen prey to the whipsaw of emerging economies: He had been worried about being unable to fill orders fast enough during a boom and was then forced to cut costs in a commodities-market bust.
“When he first came on, his original focus was not to be caught short of capacity,” said Stephen Volkmann, a New York- based analyst for Jefferies. “We are now many years into a downtown.”
Under Oberhelman, Caterpillar bought Bucyrus International Inc in 2011 for $8.6bn, including debt. It was the company’s biggest deal ever. The next year, the company acquired Hong Kong-based ERA Mining Machinery Ltd and its unit Siwei. That purchase led to a $580mn writedown.
Since then, Oberhelman reorganised Caterpillar’s mining and energy segments, shutting down dozens of factories and eliminating thousands of jobs. Profit margins increased, even as sales slipped.
“I give him a fair amount of credit for being willing and able to turn his view 180 degrees,” Volkmann said.
Oberhelman, the son of a John Deere salesman, grew up in the small town of Woodstock, Illinois, only a few hours from Caterpillar’s headquarters. He joined Caterpillar’s finance department right out of college, later working in Uruguay in the early 1980s and then Japan before returning to Peoria in the mid-1990s. Now 63, he has worked for Caterpillar, the largest maker of construction and mining equipment, for 41 years.
Oberhelman has a high profile. In 2010, he became chairman of the National Association of Manufacturers, the industry’s largest trade organization. Oberhelman’s 2015 compensation was $17.9mn. He will retire with pension benefits worth at least $25.5mn, and stock options valued at $6.44mn as of October 14 close, according to data compiled by Bloomberg.
Jim Umpleby, who is currently a group president for energy and transportation, will succeed Oberhelman as CEO. Umpleby, 58, is also a Caterpillar die-hard. He joined Caterpillar subsidiary Solar Turbines Inc in San Diego in 1980 and worked in engineering, manufacturing, sales, marketing and customer service. The positions took him from the US to Singapore and Malaysia.
But unlike Oberhelman, his successor will not be chairman, suggesting an outsider may have more of a role in decision- making. Oberhelman will remain as chairman until March 31 when Dave Calhoun will assume the role. Calhoun, who is currently on the board, is senior managing director and head of private equity portfolio operations of The Blackstone Group LP. Umpleby also will join the board.
Volkmann, who hasn’t spoken with Caterpillar about why the positions will be split, said an enhanced board role in investments, such as the ones made early in Oberhelman’s tenure, “may have been wise.”
Since Oberhelman became CEO in July 2010, Caterpillar shares have climbed 46% through October 17. That trails the 86% gain of the Dow Jones Industrial Average, of which Caterpillar is a member, and competitors such as Komatsu Ltd, which rose 51% in that time. The stock, which has rallied 28% this year along with a recovery in commodity-producer shares, fell 0.4% to $87.29 on October 17 in New York.
Caterpillar faces plenty of sceptics on Wall Street. In May, David Einhorn, who runs the hedge fund Greenlight Capital, said he had bet against the company and questioned whether its stock had bottomed. Jim Chanos, who predicted the collapse of Enron in 2001, has long been critical of Caterpillar. Its ratio of short interest divided by daily volume stands at 7.74 after reaching 12.52 in August, the highest since 1994.
The new CEO will face a more formidable global competitor after Komatsu, the second-biggest mining and construction equipment maker, agreed to buy Joy Global Inc for $2.89bn in July - closer to the bottom rather than the top of the cycle. The Tokyo-based manufacturer secured the largest independent maker of underground-mining equipment, as well as the heft to better compete with Caterpillar beyond Komatsu’s dump-truck and excavator businesses.
JPMorgan Chase & Co analysts Ann Duignan and Thomas Simonitsch had assumed Oberhelman would stay in the role until he reached 65, they said in a note to clients.
“The timing of the change in leadership suggests confirmation that the outlook for 2017 may be for a fifth consecutive year of revenue decline,” Duignan and Simonitsch said.