Luxury automotive manufacturer Jaguar Land Rover swept the board at the prestigious 2013 Middle East Motor Awards (MEMA) held recently.
The Jaguar F-TYPE was not only crowned “Car of the Year 2013”, it also took the “Best Premium Sports Convertible” accolade.
The “first full-blooded Jaguar sports car” to be launched in more than 50 years, the F-TYPE has already won a number of global awards, including “Best Sports Car of the Show” at the 2012 Paris Motor Show and the “2013 World Car Design of The Year”.
Land Rover joined the award winners with its class leading Range Rover taking home the MEMA “Best Luxury SUV” award.
Since its launch in September last year, the Range Rover has racked up multiple awards globally, winning “Luxury Car of the Year” from both What Car? magazine and Top Gear magazine.
Speaking about the awards ceremony, which took place at the Al Majaz Waterfront in Sharjah, Jaguar Land Rover MENA managing director Robin Colgan said: “We are extremely proud that two of our most prized vehicles have been acknowledged at such a high level in the region.
“Both the F-TYPE and the Range Rover are proof of Jaguar Land Rover’s historic ability to constantly innovate and be at the pinnacle of luxury and refinement.”
“It is an honour to see the F-TYPE win ‘Best Premium Sports Convertible’ in the Middle East; and even more so that it has been given the ‘Car of the Year’ accolade,” he added. “The Range Rover is one of our most popular vehicles in this region and to have its position reinforced with the title of ‘Best Luxury SUV’ by MEMA is further testament to its legendary off-road capabilities and high luxury standards.”
Expo Centre Sharjah chief executive Saif Mohamed al-Midfa commented: “We had one of the most exhaustive line-up of categories, entries from world’s top automakers and distributors, and 18 jury members who are well-known names in the industry.”
The MEMA judging panel, made up of 18 highly experienced motoring journalists from across the region, utilised a comprehensive scoring system, taking into account a variety of key factors such as performance, technology and design.
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