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For a brief but dazzling spell in the 1970s, New Yorkers fell in love with soccer as Pele and the Cosmos showcased the world’s most popular game in a city long dominated by baseball and American football. |
Now Major League Soccer hopes that a new team, called the New York City Football Club and formed by an alliance of English Premier League club Manchester City and baseball’s grandest club the New York Yankees, can not only recapture that excitement but this time, sustain it.
“This is a transformational development that will elevate the league to new heights in this country,” said an upbeat MLS commissioner Don Garber on Tuesday.
Making it work, though, will require not only smart marketing and good players but, in today’s sporting landscape, also the right stadium in the right place and an ability to convince the city’s sports fans that MLS truly is major league.
Across in New Jersey, the New York Red Bulls, while no flop, have found it hard to attract New Yorkers to take the trip across the Hudson river in big numbers to watch MLS and the new club hopes being inside the five boroughs of the city itself will produce better attendance and interest.
While the Cosmos, with the likes of German Franz Beckenbauer and Italian Giorgio Chinaglia, grabbed plenty of attention, they did so in the now defunct North American Soccer League, which quickly collapsed in debt as clubs spent beyond their means on wages for foreign stars.
MLS has been at pains to ensure that history does not repeat itself. Their ‘single entity’ structure with a tight salary cap, just $2.95mn per team, not only creates a parity so that smaller clubs can compete but also acts as a brake on salary inflation. That has brought stability and allowed clubs to invest in new soccer-specific stadiums and academies but it has had the drawback of limiting the ability of clubs to compete in the global labour market for talent - something that might hamper the new club.
Unprecedented Sums
While MLS clubs are allowed to sign three ‘designated players’ largely from outside the salary cap the average annual salary in the league is close to a modest $150,000 according to the MLS Players Union.
Sheikh Mansour, the billionaire from Abu Dhabi who owns Manchester City, has spent unprecedented sums on players since taking over the club in 2008 but his staff will find a very different ‘transfer market’ operates in MLS.
“Regarding the salary cap, we know very well the rules of the MLS and we think we can build a winning team within these rules,” said Manchester City chief executive Ferran Soriano.
“We’re going to make extensive use of our expertise, our knowledge, our people. We have very high-calibre people in Manchester City that have been very successful building winning teams.”
While the link with City will undoubtedly allow access to a network of scouts and coaches to help the new club, the close association with one particular Premier League club could create some marketing problems.
Some believe the new team will be a success but express concerns about the link with the English club being too pronounced.
Finding a location to build a modern stadium will also be a tough challenge — MLS has been working on a possible site in Flushing Meadows but the new franchise owners now say they want to evaluate all their options.
While soccer may be more popular now than ever before, it will still be a battle for the new club to find space in a crowded sports and entertainment market. The New York metropolitan area has two NFL teams, two Major League Baseball teams, two NBA teams and two NHL teams and while the involvement of the most famous of all those franchises - the Yankees - can only help, the new club faces a crowded market.