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QTA in Spain show, eyes MICE market  |
 Qatar Tourism Authority (QTA) is participating in the annual Global Meetings and Incentive Exhibition (EIBTM) in Barcelona, Spain, which begins today and runs until Thursday.
As one of the premier MICE industry events, QTA has exhibited at EIBTM for a number of years, to promote Qatar with an important delegation from the Qatar tourism and hospitality industries.
 EIBTM is the leading global event for the meetings and incentive industry and a prime opportunity for QTA to promote Qatar to the European and global markets.
With the growing interest and popularity of Qatar as a MICE destination, QTA expects a very successful conference this year. More than 90% of visitors to Qatar come on business or attend one of the conferences or exhibitions in the country.
At the 2008 EIBTM conference, 28% of hosted buyers were interested in the Middle East, up from 10% in 2007.
By focusing on buyers from the MICE industry including conferences organisers, incentive planners, travel operators, and boards of tourism authorities, QTA has been able to effectively target a booming meetings and incentives market and expand its brand recognition among this industry.
QTA represents and promotes Qatar as a unique and specific business destination. Already known as a progressive business hub, Qatar is well-positioned to take advantage of the MICE market, offering state-of-the-art venues with a harmonious blend of upscale leisure and cultural attractions.
QTA will be accompanied by an important delegation representing the examples of high-quality standards Qatar has achieved to become an upscale MICE destination, including the upcoming Qatar National Convention Center, the Museum of Islamic Art and representatives from several luxury hotels and the top tour operators in Qatar. |
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