SHOE Mart, a leading chain of footwear stores from the Landmark Gulf Group, has announced a joint venture with Kurt Geiger, Europe’s largest luxury shoe specialist.
The deal is expected to open 30 Kurt Geiger stores across the Gulf region within the next five years, with the first store in Qatar already open in Landmark Mall.
Shoe Mart’s alliance with Kurt Geiger will add a new dimension to its current portfolio by bringing the latest designer shoes to the region. This is the first time Kurt Geiger has ventured into franchising.
The Kurt Geiger stores will offer a range of own label collections for men and women reflecting the design and identity of Kurt Geiger’s UK freestanding stores.
“From our perspective, Kurt Geiger’s entry in the Middle East represents a significant shift in the region’s market dynamics as customers of luxury shoes now have the option of choosing one of their favourites,” Shoe Mart CEO Manu Jeswani said.
Kurt Geiger’s director of change, Andrew Lee, stated that the company sees the Gulf Region as a natural progression in the international growth of its business. |
