The Pearl-Qatar has launched a new advertising campaign aimed at showcasing the island's wealth of attractions and lifestyles.
The campaign draws attention to the island’s “award-winning” marinas, platinum beaches, pristine turquoise waters as well as its world-class leisure and entertainment facilities. Residents will be able to shop in boutiques offering the finest luxury brands found nowhere else in the region.
“We hope to create a strong emotional bond between our brand and clients. We want people to conjure up images of exclusivity and luxury when they think of The Pearl-Qatar,” said Elie Jubran, general manager.
The island will offer residents and visitors a level of service and sophistication that will be unparalleled in the region, if not the world, Jubran said.
The Pearl-Qatar is set to open in the autumn of 2008. |
