Ooredoo has launched Lamsa, an educational app for children that aims to address the needs of Arabic-speaking children through entertainment, education and interactivity, in Qatar.
The application is designed for pre-schoolers up to six years old, and can be enjoyed by kids as young as 2-3 years, offering a collection of interactive stories, a wide range of entertainment content, colouring, rhymes and games, according to a statement.
Lamsa is the first educational children’s app that Ooredoo has added to its portfolio of mobile content and apps.
Fatima Sultan al-Kuwari, director of Community and Public Relations at Ooredoo, said: “One of our main goals is to champion children and ensure they get access to the life-enhancing content that mobile technology can deliver. We are delighted to support the launch of Lamsa in Qatar and believe it will offer an incredible range of experiences for young children through our bigger, faster network.”
Badr Ward, Lamsa’s chief executive officer, said: “By launching Lamsa, Ooredoo leads the innovation and digital space by catering to a very important and rising consumer. With the launch of Lamsa in Qatar, Ooredoo is clearly contributing towards building a knowledge-based generation of Arabic children. We look forward to working hand in hand with Ooredoo to launch Lamsa in various markets as it expands its footprint across the region.”
The new service is available on iPhone, iPad and Android.
Parents can subscribe to the service by sending “SUB 1” to 92268.


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