Qatar Insurance Company (QIC), official insurer for this year’s Qatar Motor Show, has revealed its new products and services at the event – all aimed at making car, travel and home insurance purchasing easier and exciting.
QIC introduced its recently launched “U-Club”, the nation’s-first loyalty programme for policyholders of comprehensive car insurances, to tell visitors about the series of new services and benefits.
U-Club offers special services on regular car maintenance, value-added packages to existing insurance and privilege offers for the car owner and his family.
The programme also includes offers and discounts from a variety of different partners, ranging from selected workshops in the Industrial Area, home and travel insurance discounts to special offers on home appliances and personal items – all centred on the car and the people owning or using the car.
“To protect the driver, his car and add more excitement, we were delighted to be the official insurer of the motor show and showcase our product offerings, which are synonymous with safety, security, special services and benefits,” said Ali al-Fadala, senior deputy group president and CEO of QIC.
As part of its channel strategy to reach out to customers and be accessible at their convenience, QIC has also enhanced its online retail platform by offering quotes for personal insurance products (car, home and travel) in just 10 seconds.
“Most people see insurance as something they need to purchase to protect themselves and their car from untoward incidents,” said P E Alexander, CEO of QIC Qatar. “We, therefore, introduced a series of services and benefits that make our customers benefit from insurance, even without having to file a claim.”
He noted that they want to change the general perception towards insurance. “To reinforce this, we designed U-Club to add an element of excitement and fun.”





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