In line with the back-to-school spirit, Vodafone’s Al Johara all-women team recently visited Malik bin Anas Model Independent School for Boys and addressed its students on the evolution of technology and the role of information and communications technology (ICT) in everyday life.

Wafa Saleh, manager of the Al Johara team, explained how telecom providers and ICT, in general, help countries develop faster, become more connected and build smarter cities.

Saleh also gave an overview of Al Johara, its objectives and vision. “We’re very happy to have had the opportunity to speak to this wonderful group of students. Our engagement with and support to educational entities in Qatar is one of our top priorities at Vodafone Qatar,” said Saleh.

Al Johara is a unique initiative for Qatari women to sell Vodafone products and services to friends, families and communities. Qatari women learn new skills, work at home, earn an income and develop their entrepreneurial talent.

The Al Johara programme’s scalable nature is helping create employment opportunities and empowering Qatari women. The team includes women aged between 23 and 46 years, half of whom are mothers and students.

“Al Johara is not just a commercial move; it is deeply entwined with the fabric of Qatar’s culture and community. It has created a community where women can access and share technology. The pilot project began in 2010 with women who have never worked before. Becoming involved has been a significant step for them and they all say that they have gained independence and prosperity, as well as socially and educationally,” Saleh added.