Customers in Kuwait are set to benefit from a series of new initiatives following the roll-out of the Ooredoo brand earlier this month.

Kuwait became the latest market to adopt the Ooredoo brand, following successful launches in Qatar, Algeria, Tunisia, and the Maldives.

Customers in each of these markets have seen tangible improvements in their services resulting from the arrival of the Ooredoo brand.

The roll-out of the new brand has brought customers immediate benefits, including the ‘My Offer’ service for prepaid customers, which recommends specific products based on customers usage patterns.

Ooredoo is also launching reward-based data packages, pre-paid and other smartphone plans to enhance the customer experience.

All data services will be supported by the Ooredoo’s $400mn modernised network, enabling it to offer some of the best-performing 3G and 4G LTE mobile broadband networks in the region and the world, a company spokesman said.

To support the focus on digital, customers are enjoying a new website that includes account management facilities, social media interactive engagement and the introduction of a revamped range of services including Kuwait’s online telecommunications store enabling them to buy electronics online.

As part of the celebration of the success of the launch in Kuwait, Ooredoo held a special VIP ceremony, attended by ministers, dignitaries, key customers and partners that was formally opend by Ooredoo chairman Sheikh Abdullah bin Mohamed bin Saud al-Thani.

“The roll-out of Ooredoo in Kuwait has been a major success. Ooredoo is looking to take the lead in all our markets, offering best-in-class data and digital services, and delivering the full benefits of 4G and Fibre solutions for businesses and consumers. By bringing our Kuwait team closer to the whole Ooredoo family of operations, we are able to leverage significant economies of scale and shared resources – and ensure that the benefits are passed on to our customers,” Sheikh Abdullah said.

Ooredoo Kuwait CEO and general manager Abdulaziz Fakhroo said: “Our customers are already beginning to see the results with the recognition from independent sources that we have the best network in the country. The arrival of Ooredoo further enables us to deliver the digital services that will transform every aspect of our customer’s daily lives.”

Ooredoo has hosted celebratory events for key segments, which were enjoyed by thousands of fans in Kuwait.

Employees in Kuwait have also benefited, moving to a new state-of-the-art headquarters in Kuwait City in parallel with the brand roll-out.

 

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