Doha Marketing Services Company (Domasco) has officially launched the GAC Motor brand in Qatar.
The launch took place in the presence of Len Hunt, president of Al-Futtaim Automotive Group, Colin Cordery, regional managing director of Al-Futtaim Group, Wang Shunsheng, GAC deputy general manager, and Sheikh Fahad bin Hamad bin Jassim al-Thani.
Faisal Sharif, managing director of Domasco, said: “Domasco today reiterates its strong position in Qatar by introducing one of the world’s fastest emerging automotive brands to the local market.”
Domasco has launched three new GAC Motor models: the GA3, a compact sedan; the GA5, a mid-sized sedan; and the GS5, an urban
SUV.
“With each of GAC Motor’s three models already having the highest five-star rating in the C-NCAP safety test, the brand is already foremost in passive safety. This, combined with an industry-leading insurance, warranty and service combination, will present a new and compelling proposition to car buyers in Qatar,” said Andrew Parrott, sales and marketing manager at Domasco.
Speaking on the expectations for GAC Motor in Qatar, officials said Domasco is “very enthusiastic” about the sales of GAC.
“We are launching three models serving three high-volume segments of the market. The three models of GAC being introduced, two sedans serving the C and D segments and one SUV serving the small SUV segment, arrive with a compelling product and price offering. We believe that all customers in the served market segments looking for outstanding value without compromise on features and performance will add GAC to their consideration list.”.
They said plans are “well under way to introduce a third sedan and a second SUV either later in 2015 or early in 2016. Within a year from launch, five models will be available covering significant volume segments of the market.”
Elaborating on GAC’s unique selling points, the officials said GAC has “incredible scale and experience in automotive manufacturing with over 1.2mn units in operation. World-class manufacturing coupled with a trusted and experienced distribution partner in the Qatar market is a strong combination ready to gain share. Domasco offers a market-leading sales and service experience to some of the world’s most famous brands and it is very excited to add GAC to its portfolio.”



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